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How come Mrs Hinch can do it?

159 replies

babysnowman · 26/05/2020 14:06

Not bashing her at all, I really quite like her page.

But this morning I saw her videos about wearing a dress and putting her nails on, baby has eaten a lovely homemade breakfast, house is clean and it's only the morning.

I'm usually dressed in baggy old clothes (even though I have a wardrobe full of nice things), I make nice things for the baby to eat but she just throws it on the floor, and if I do get a chance to tidy something it's messy again within an hour. DD hasn't slept well at night all week, and is resisting her daytime naps so I'm exhausted.

How does she do it? Are other people able to do it? I don't understand what I'm doing wrong Sad.

OP posts:
LolaSmiles · 27/05/2020 12:53

BlackberryCane
I agree with you.
When I mentioned Cummings it was more because you don't tend to see #bekind on threads criticising him, or Johnson, or Jeremy Corbyn, or when Gordon Ramsay went to his second home.
Be kind and 'youre just jealous' seem to be trotted out when women express another opinion of another woman.
I'd bet if someone posted they were annoyed that the second home owners near them moved in over lockdown, so many people would be ready to accuse them of being jealous.

e1y1 you're spot on. It's a damn good business model too given people can't even criticise the business practices without a fan club claiming you're being mean about their beloved person.
The reason influencers make money is because they sell a fake and curated version of their lives. YouTubers do similar things. They build loyal fan bases who want to be like them and who'll consume their content and buy related products.

Why do your cleaning and have a list of things you need to do, when you can buy Mrs Hinch's list book to facilitate your 'hinching'
www.amazon.co.uk/Mrs-Hinch-Little-Book-Lists/dp/0241461871?tag=mumsnetforu03-21

It's absolutely a business designed to make money from insecurities. Anyone who thinks it's mean to challenge the content is showing why influencers make money.

Bluntness100 · 27/05/2020 17:29

Of course she’s registered as a company, it’s for tax purposes...🤣

I don’t think she makes any secret of what she’s paid for etc? And no one is forced to follow her.

roff · 27/05/2020 17:49

When I mentioned Cummings it was more because you don't tend to see #bekind on threads criticising him, or Johnson, or Jeremy Corbyn, or when Gordon Ramsay went to his second home.
Be kind and 'youre just jealous' seem to be trotted out when women express another opinion of another woman.

What rubbish. There is a world of difference between criticising the unlawful actions of a public servant who has repeatedly lied, and throwing vitriol at a woman and mother for the way she handles those two roles and uses them to make a living. If you want to make it about women on women then look at the the problem of tearing down another woman and labelling her as fake/greedy/grabby for turning traditional female roles into an income .

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BlackberryCane · 27/05/2020 20:44

How exactly is describing an artificial thing as fake a problem?

PrincessBuggerPants · 27/05/2020 21:33

OP I have a similarly awful sleeper (he's now 18 months) and have had to come to accept my experience of early motherhood is a bit different to that of people who's children sleep well. I also find the comments about 'getting up before your child wakes to have a shower and do hair and make up' baffling, and if I'm honest, sometimes a bit upsetting.

I do however, watch Mrs Hinch stories every day as a bit of escapism, and have noted that actually, taking a pic if your baby when they are strapped into a high chair, or of the sky when you have just woken up are quite clever ways of making things seem more in control than they may really be. Plus she doesn't really cook ie nachos for dinner a couple times a week

She also took a day off posting after a crap night and early wake up with Ronnie a couple if days ago.

I second Stacey Solomon for a similar escapist hit with a little less of the fake.

Can I also suggest The Organised Mum Method for cleaning? It takes any decision making/mental load fatigue out of the equation which is helpful with chronic sleep deprivation/general exhaustion.

babysnowman · 27/05/2020 21:51

@PrincessBuggerPants Sounds all very similar. I like the escapism of a lot of the insta pages too and normally that's all it is, I think yesterday was just a particularly bad day. It's funny you mention the mental load, that's a very familiar topic among my group of friends. Will have a look at that method, thanks.

OP posts:
LolaSmiles · 27/05/2020 22:22

Roff
Not all criticism is vitriol.

The fact that people can turn themselves into a brand so much their fan club won't hear a single negative thing said without lazily parroting 'what happened to be kind / you're just jealous' is proof that influencers have a decent business model.
After all, don't you dare point out that someone is making money by presenting a heavily curated image of their life and selling products designed to say 'you can be as tidy as me / neat as me / glam as me if you buy my list book, buy my book, have this cleaner, buy this lampshade' and that this sort of influencer plays on insecurities, because that makes you a terrible person.

If anyone pops the bubble that the Instagram perfect lifestyle is only possible because it's heavily edited, it's a facade, someone has assistance that enables that to happen (so not just your average mum), then that's mean and full of vitriol.

There was a really interesting programme that tracked an influencer family. I can't remember who they are, but dad had a full editing studio in the house and the mum was much more subdued. That programme highlighted how selective these instagrammers/YouTubers are and how they make money, but don't say it on Mumsnet because that makes you mean.

UncleFoster · 27/05/2020 22:47

Most of the time though she isnt made up, or in decent clothes or has done her hair. The majority of the time shes got a fucking old woman filter on, you rarely see her face

Plus she wears stick on nails, take about 2 minutes to do

Realistically shes just cleaning her house a lot. Which she is paid an awful lot of money to do.

Shes cooking a healthy lunch for her baby, but majority of the time is some pasta mixed with tuna and yoghurt, its hardly michelin star cooking or takes longer than half an hour.

No one is going to post them having a shit time on instagram. Your literally seeing 10minutes of 24hrs. I actually think she posts more shit time than most influencers

roff · 27/05/2020 22:47

Not all criticism is vitriol.

Of course not, I didn't say it was. By all means criticise the brand or her approach or the instagram lens. But some of the stuff on here is vitriol and those posters wouldn't say it to her face. I just think that we should be learning about the impact of our words by now.

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