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New Tampax advert...

121 replies

ScottyDottyDooDah · 14/04/2020 18:56

Has anyone seen it? (You'll know if you have!)

As a professional marketeer, I can only assume that their marketing team are on meth.

I dont even have the fucking words...

(Apologies if there's already a thread)

OP posts:
BeetrootRocks · 15/04/2020 11:56

Younger girls can have this issue I think, I remember I did.

I think good advice but badly presented.

toohardforme · 15/04/2020 12:30

I’m willing to admit I’m 28 and have zero idea of how to use them properly ... tried a few times and always had problems - I needed practice nurse to get it out once with forceps - somehow it had twisted itself so was lying horizontally and totally wedged. Tried with applicators, without, different brands , sizes and it’s never worked . I’ve given up completely with them and just use pads instead - which isn’t much better as I’m allergic to most brands (come out in abscesses) .

SarahTancredi · 15/04/2020 12:32

too

Try reusables Smile

MulticolourMophead · 15/04/2020 12:54

I used a mooncup when I still had periods, also resuable pads at times. I've now got a template and making reusable pads for DD.

If it wasn't badly designed tampons (expanding lengthways, bits of cotton coming off, which happened sometimes), it was the scented pads and liners which left my genitals feeling like they'd been burned.

DD also hates scented pads and it's becoming harder to find any not scented.

MrsWooster · 17/04/2020 18:03

WTAF?? It just popped up in the middle of a YouTube by DanTDM, watching with my DS and DD. This is NOT how I expected to have to answer the question ‘what’s a tampax?’

Destroyer · 17/04/2020 18:32

And actually 'get it up there' is rubbish advice. The angle matters as much as anything. So does how you stand/ sit.

It’s clearly been done for the shock value and to get people talking (which tbf it is, but only is the same bad way that 'I didn’t even know oral B made toothpaste' did ). Argh.

aladyofinderterminateage · 19/04/2020 14:20

I saw this for the first time yesterday.
I have no words.

EnthusiasmIsDisturbed · 19/04/2020 14:30

Those plastic pearl applicators make me shudder the pointy bits are quite sharp

Doesn’t bother me the ad but shouldn’t they go back to using the cardboard applicators surely better for the environment

Never liked tampax they are too long prefer lillets (or Superdrug/boots/whatever shops own) shop brand pads tend not to be sented too

EnthusiasmIsDisturbed · 19/04/2020 14:34

I prefer that ad to ones of women looking ecstatically happy that they are on their period

Bananabixfloof · 19/04/2020 14:39

Dear God I saw this last night. I cringed it's so bad.
It's like some very woke person made it thinking they were being so clever.
But it's very far from clever, wont make me want to buy them either,.

Duckingell · 19/04/2020 14:44

Jeez.. That is awful.

Its even worse than the ad where the woman has her tampon string poking out of her pants.

I didn't think I was a prude but these are just crass.

Difficultcustomer · 19/04/2020 14:48

I’ve heard the all publicity being good publicity but if I used tampons and remembered it while out shopping I would actively avoid tampax.

Glacierminty · 19/04/2020 14:51

It’s shit , cringeworthy and frankly one of the worst ads I can remember.

Gtugccbjb · 19/04/2020 14:52

I loved it, made me laugh. I’ve always said that to people who say they can’t use tampax anyway .. “push it up higher and you won’t feel it”

WaterIsWide · 19/04/2020 15:00

It’s shit , cringeworthy and frankly one of the worst ads I can remember.

Yep. Tampax Pearl are dreadful. I can't properly feel the end of the tampon so I can locate it before inserting it. I don't like Tampax pearl because the smooth plastic just makes me shiver. It's like a little willy. I want the open cardboard end. I settled for the cardboard applicator with the rounded end because they changed the design and had no choice. I preferred this because it felt like what it was, not a little willy or a small sex toy.

WaterIsWide · 19/04/2020 15:04

Oh and I can't be doing with all that turn and click bollocks. They need to come ready to go. Just push the narrow cardboard end into the thicker cardboard end as far up the vagina as it will go. Remove the now empty cardboard tube and dispose of carefully.

NoLongerAnEasyTarget · 19/04/2020 15:06

Between the crassness of this ad, and the other one with the tampon sting hanging out of the girls pants, it's almost as if women aren't allowed any privacy or boundaries about this anymore.

Before you know it we'll be being encouraged not to be ashamed and to wedge one up in public in the street if we need to, because it's just natural after all, so it should be normalised. And maybe get your friend to assist.

It sounds like I'm being extreem, but I can see the boundaries being pushed from a mile away.

MimiLaRue · 19/04/2020 15:07

OMG this is painfully embarrassing

Its as if they took every cliche in the book then threw them up in some stupid word vomit.

Urgh

Babdoc · 19/04/2020 15:12

It’s many years since I needed sanpro (I’m in my 60’s) but I always preferred Lillets to Tampax. They had no hard uncomfortable applicator, you just used your finger so you could feel exactly where you were positioning it, and they expanded only widthways, so didn’t leak and didn’t dig in or protrude.
Both my DDs now use mooncups, which seem very environmentally friendly, being reusable, and they say are extremely comfortable and reliable. Not to mention massively cheaper, as you only buy them once!

MarieQueenofScots · 19/04/2020 15:16

Doesn’t bother me the ad but shouldn’t they go back to using the cardboard applicators surely better for the environment

This bothers me. There is a single brand and type of tampon I can use for various reasons and they come with a plastic applicator. The idea of not having them available is massively stressful to me.

LyingWitchInTheWardrobe · 19/04/2020 15:28

I've seen the advert, it made me cringe and I don't think what its saying is correct for all women. Any discomfort from slipping has always been with applicator tampons in my case, Lil-lets (and the like) have been fine.

I find that if I don't use the right absorbency, that can cause them to slip and be uncomfortable but mostly, no problems.

I don't like any of the adverts, I can't imagine they're written by women or if they are, they're heavily amended to be patronising.

Leflic · 19/04/2020 15:58

If they want to normalise periods they should make a decent advert, not an embarrassingly cringe one.
Faux humour with the chat show scenario isn’t half as good as a genuinely funny ad. It can’t be beyond someone to devise a non patronising humorous ad surely.Advertisers get paid a fortune FFS. Sighs of relief all round from viewers when they do.

shadypines · 19/04/2020 16:20

Sweet Jeez words fail me, it's like the sort of thing you would have seen on 'Not the 9 o'clock News' as a spoof when you were a teen..except now it's real!!

I mean there's an explanation on the box right? What the hell is the need for this courseness? Teenage DD was sat with me and her dad last night like Shock and she is open minded!

chipsandgin · 19/04/2020 16:33

Each single use plastic applicator will take 500 years to decompose. So in 25 generations time every one of those awful, unnecessary (as in there are biodegradable alternatives) will eventually have gone - I’m fairly sure by then all plastic will have too, but they’ll probably be learning how this generation were so self-important they didn’t give a fuck until the planet started dying! There have been campaigns for years to stop tampax producing plastic applicator tampons & instead of taking action they produce that cringe fest 🙄🙄🙄.

onceuponatimeinsuburbia · 19/04/2020 16:38

I'm just gobsmacked at the 'fact' that women haven't been inserting tampons correctly - what because we're too thick to understand our own anatomy or because some fuckwit of an advertiser has decided that in the 140 years since tampons became commercially available, women haven't worked it out all by themselves?? Unbelievably patronising