I would give you a very different answer compared to most orthodox jews as i am a Liberal Jew so not their target audience and don't agree with their political views! DH went to a chabad primary school, then regular jewish school and he went on several free trips with Aish. He didn't agree with them either but then he also became agnostic. He compares them with the evangelical christian movement in the USA (but for Jewish people only), but many people in the jewish community would disagree with that.
Aish aims to attract irreligious Jews who are not reform and want a more 'traditional interpretation of Judaism'. They host lots of free trips to Israel and and social activities for young jewish professionals (who may not otherwise have a community). in that sense, they are quite similar to chabad. DH's good friend who was otherwise not religious became very religious due to the lunch and learn sessions organized by Aish. My sister in law's boyfriend also fits the mould, he uses his phone on shabbat but loves chabad and aish and is very very pro israel (despite wanting to squeeze every shekel out of Israel).He also agrees with Geert wilders on muslims. I suppose if you have not been raised religious, nationalism is a lot more accessible, hence the more nationalistic bent of Aish
For this reason, most orthodox jews would agree that they are doing a good thing even if they don't agree with every single article that Aish churns out. I remember showing that 'reasons to make aliyah' article to my orthodox MIL and she didn't like it, called it manipulative but she said, well maybe they think if it encourages more young jewish people to come to the holy land, the ends justify the means even if they are not being completely transparent about the hard life that awaits young people in Israel if they come without a plan. She likes aish and agrees with their mission. So for that reasons, i suspect that when the orthodox jews on this thread read this after shabbat, they will probably say they like aish though i doubt they would agree with every article or video published by aish.
Ultimately like every religious organization, Aish aims to attract more followers and given their potential audience is a lot more right leaning (imagine the kind of people who read telegraph as opposed to guardian readers), it is not difficult to see why they would publish such videos. in contrast, most people I know in my liberal synagogue are guardian readers. My rabbi once gave a sermon on why we should let shamima begum back. I think it was rabbi rayner (who used to be the head rabbi at my synagogue) who said it was better to be few and right than many and wrong. That may be true but ultimately even if we are not a proselytising religion, we still need followers even if the followers are existing jewish people. given that left leaning people would probably be more attracted to reform, liberal or even masorti synagogues where LGBT people and interfaith couples are accepted, Aish has to go for more right wing people. tbh as mentioned before, some of the stuff that aish publishes would not look out of place in telegraph articles