Well to be honest if your social media content is essentially 'look at me I am pretty' then don't be surprised if you are viewed as a bit shallow and vapid.
I am very much into rowing, I follow a number of coaches and athletes on Instagram. Between them they offer plenty of advice on the sport, be it physical training, technical or psychological tips and exercises. They often post 'behind the scenes' content at major events (world, euro, olympic champs etc). Some provide weekly dairies on their training and race prep, getting over injuries, nutrition, keeping motivation etc. There is some brilliant stuff being posted by inspiring people who are genuine experts in their field. Because I follow this sport the algorithms stink up my feed with loads of 'look at me' influencers who are just posing in skimpy training gear in a very sexualised manner near a rowing boat. Half the time I don't think they even know how to row, just endless photos and video shorts with the usual life affirming trite messaging bollocks while they bumble round in full make up not doing very much while smiling gormlessly into the camera. They often have several thousand followers and the comments under their posts are of the 'hot','❤', 🔥' variety. I can't tell if they are stupid or not but they certainly come across as vapid and very much 'attention seeking' for the sake of it. I am not revulsed by such people, just incredibly bored as they are ten a penny with nothing unique to offer except for being pretty.