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The top products bought by Mumsnet users in 2021

Mumsnet reveals the 100 products our users bought the most of in 2021, from their favourite lockdown household essentials to luxuries and clothing.

By Tina Williams | Last updated Jan 6, 2022

Woman shopping online

It’s been another tumultuous year but somehow in the adaptable way of humans throughout time we’ve begun to recover some semblance of normalcy in our lives while navigating the uncertainty of the pandemic. Our data team has done some link tracing and gathered the top products that users have been raving about on our forums. 

Top 10 most popular items bought on Mumsnet this year

1.  Rokey Vacuum storage bags

2.  Russell Hobbs Powersteam Ultra 3100 W Vertical Steam Iron

3. HG Service engineer for washing machines and dishwashers

4. Sienna Hoodie Blanket

5. Sienna Highwaisted M&S jeans

6. Dreamegg White Noise Machine

7. Lansinoh HPA Lanolin Nipple Cream

8. Scrubbingtons Pit Stop Children's Natural First Deodorant 

9. Dettol washing machine cleaner 

10. Braun ThermoScan 7 Ear thermometer with Age Precision

And the rest...

11.  HG Mould Spray 

12. TOMY Toomies Hide and Squeak Eggs

13. Finish Dishwasher tablets

14.  BABYGO 4 in 1 Pregnancy Support Belt Maternity & Postpartum Band 

15. Doidy Cup - Training Sippy Cups for Toddlers & BabiesUs

16.  Braun thermometer

17 . NUK First Choice 150ml Learner Bottle with Silicone Spout

18.  Nair - Nourish Facial Brush-On - Hair remover 

19. Munchkin Stay Put Suction Bowls with Strong Suction, Pack of 3

20. Sophie La Girafe Baby Teething Toy 

21. Gruffalo and Friends advent calendar book collection 

22. First Response Early Result Pregnancy Test, Pack of 2

23. JoJo Maman Bebe Lalaboom Educational Beads 

24. First-Time Parent: The honest guide to coping brilliantly and staying sane in your baby’s first year

25. Dr Beckmann washing machine cleaner

26. Organic Bamboo Nursing Breast Pads - 14 Washable Pads with Wash and Storage Bags 

27. Breville VIN401 DiamondXpress Steam Iron

28. Philips BRT383/15 BikiniGenie Trimmer

29. Expecting Better: Why the Conventional Pregnancy Wisdom is Wrong and What You Really Need to Know

30. Lovehoney Serenity Black Lace plunge body teddy set 

31. gryeer Microfibre Tea Towels

32. MAM Nipple Shields Size 2 (Pack of 2), Breast Shields with Sterilisable Travel Case, Breast Protectors to Support and Enhance Breastfeeding

33. Ever Pretty Sexy V-neck sequin evening dress 

34. Jasmine Silk 100% Pure Mulberry Silk 19 Momme Charmeuse Silk Pillowcase 

35. Marks & Spencer Egyptian cotton 230 thread count sheets 

36. Braun No Touch Plus Forehead Digital Thermometer

37. Clair de Lune Pram & Travel Extra Soft Cotton Cellular Baby Blanket

38. Marks & Spencer Denim round neck belted midi dress shirt  

39.  Boden black leggings 

40. Bionsen Aluminium Free Mineral Protective Deodorant Paraben Free for Sensitive Skin, 100ml

41. Ansenesna Silicone Toilet Brush and Holder Sets Deep Cleaner Toilet Brushes

42. Galt Toys, Pop-Up Toy, Wooden Baby Toy, Ages 12 Months Plus

43. JoJo Maman Bebe 3 pack dinosaur training pants  

44.  Dr.Beckmann Service-it Deep Clean Washing Machine Cleaner, 1 Treatment

45.  Argos Dog Clear Up Scoop 

46.  DIY Doctor - 2x Anti Slip Gripper Rolls shelf drawer liners

47. Skip Hop Stroller organiser 

48. Nuby Foam Bath Letters and Numbers, 36 pieces

49. Safety 1st SecureTech Flat Step Practical Safety Metal Gate

50. TrifyCore Korean Exfoliating Body Scrub Towel Bath Italy Towel Massage Skin Care 3 Piece

51. Sure You Like Women High Waist Tummy Control Knicker Conturve Body Shaper 

52.  Morphy Richards Steam Iron 303131 Turbosteam Pro with Intellitemp Steam Iron, blue white

53.  The Ordinary AHA + BHA 2% peeling solution  

54. Brabantia Lift-O-Matic Large Rotary Airer Washing Line 

55. Uniqlo soft knit turtleneck long-sleeved dress 

56. Moredig Baby Lights Projector, Star Projector Light with Starry Sky and Undersea Theme

57. Boden Amelia maxi dress 

58. Mango printed ruched dress 

59. Tiny Love Gymini Kick & Play, Baby Play Mat, Suitable from Birth

60. JoJo Maman Bebe 3 pack girls dinosaur training knickers  

61.  Lansinoh Disposable Nursing Pad

62. Paper Mate InkJoy 100ST Capped Ballpoint Pens

63.  Prince Lionheart Booster Squish Seat

64. Boden Puff Sleeve cotton dress 

65. Landsend Jersey Twist wrap dress 

66.  Hy-Pro 8 in 1 Folding Multi Games Table

67. John Lewis & Partners Abstract Floral midi dress  

68. Mother Nurture Classic Spring Cot Bed Mattress

69. OXO Good Grips Stainless Steel Squeegee

70. Little Tikes 4-in-1 My First Trike 

71. Lovehoney Best Sex of Your Life couples toy advent calendar 

72. Your No Guilt Pregnancy Plan: A revolutionary guide to pregnancy, birth and the weeks that follow

73. Cadbury Dairy Milk Chocolate Gift Bar 850g

74.  Philips Azur Steam Iron

75. Mattel Games Blokus Game

76.  Tutti Bambini Sprung Cot Bed Mattress (70 cm X 140 cm) Breathable Spring Baby Bed Mattress 

77. Asos Maya bridesmaid 2-in-1 maxi tulle dress  

78. Sugarhill Brighton Rita Jumper  

79. Marks & Spencer high-waist wide-leg trousers 

80. Philips Avent Nipple Shields to Support Breastfeeding

81. Boohoo woman underwire cut out swimsuit 

82.  Aldi Lacura Renew Q10 Multi Intensive Serum Anti Wrinkle Face Care

83. Brori Electric Lady Shaver - Womens Razor Bikini Trimmer 

84. Illuva Eyebrow Razors Facial Hair Remover Shaver Trimmer Shaper

85. Nosefrida Baby Nasal Aspirator with Filters

86. Seasalt Cornwall Janelle coat  

87.  Dell Inspiron Laptop 

88.  The White Company Cavendish Bed Linen 

89.  4L Air cooler and humidifier

90. Baby Night Light, RTSU Rechargeable Mini Touch Light, Wireless LED Night Lights for Kids

91. Lands' End Women's Expedition Down Parka

92. Harry Potter book series 

93.  Tommee Tippee Twist and Click Advanced Nappy Bin, Eco-Friendlier System

94. EdPlace learning subscription 

95. The Unofficial Harry Potter's Cooking Wizardry Magical Recipes  

96. Bio-Oil Skincare Oil 

97. JoJo Maman Bebe Woodland Print Waterproof all-in-one 

98. Safety 1st Portable Bed Rail, Dark Grey

99. Metanium Nappy Rash Ointment 30G

100. Sugarhill Brighton Hetty Jersey dress 

What is Mumsnet Swears By?

The concept is simple, Swears By takes product recommendations from real parents and combines them into lists of the best items so you can shop quickly and confidently.

Whether you are looking for homeware, gifts for kids or a great new item for your wardrobe, you can see what other parents have purchased and loved.