Again and again, Mumsnetters come back to the same point about Ocado: it just works. Shopping is simple, deliveries arrive when they say they will, and the food is consistently good. It’s often talked about as one of the few online supermarkets that feels organised and dependable, even when everything else feels a bit chaotic.
After analysing hundreds of Mumsnet forum posts and digging deeper in a follow-up survey with 35 users, Ocado has been awarded a Mumsnet Rated badge.
Overall, Ocado is rated highly for reliability, fresh produce and genuinely good customer service, with polite drivers and an easy-to-use website. Some Mumsnetters still see it as a bit on the premium side, but price matching, using a Smart Pass and coupons help balance that out. For many, Ocado remains the gold standard for online food shopping.
What Mumsnet users love about Ocado
Deliveries and customer service
“I’ve used Ocado for about three years and I wouldn’t change to anywhere else. I’ve never had a failed or late delivery.” AppleDumplingWithCustard 10/10/2025
“I love Ocado [deliveries], they are trouble free. Not many things you can say that about, these days.” TheFoodLife 11/10/2025
“Their drivers are always lovely, as are the customer service staff.” waltzingparrot 01/03/2025
Product quality and freshness
“The quality of their fruit, vegetables, and meat is better than any other supermarkets I’ve used.” Growlybear83 03/07/2025
“All my fruit and veg lasts so much longer… Everything I buy is better quality than Asda.” tsmainsqueeze 22/11/2025
Substitutions and missing items
“Hardly ever substitutions (and if, they are sensible).” Notjustafurmum 07/10/2025
“Substitutions are always very few and sensible, they rarely have substitutions.” OneBadKitty 07/10/2025
About Mumsnet rated
Mumsnet Rated is a badge you’ll spot on products and services that have been put through their paces by the Mumsnet community. Parents try them out and share their honest views in a short survey, including whether they’d recommend them to friends or family. When 80% or more say yes, the product earns the Mumsnet Rated badge.