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My 13y old ds has recently imformed me that all he wants for Christmas is a Supreme top. Fair enough, I thought, slightly surprised he's into what I remember to be a niche skater boi shop back in the distant 90s (I still have a sunglasses case) as he refused the Vans I bought him and rejects any form of indie/alternative/skater stuff i was into on the basis of it being "from the 1800s". He has been firmly sportswear/casual up to now.
Anyway, fair enough I thought, Ill get him a t shirt. Will be easy enough to order online. Er, no, I now discover weekly "drops", massive hype, massive queues etc. And a collaboration with North Face?!? I mean further WTFs!? I'm sure DS has previously turned his nose up at North Face, along with SuperDry, on the basis of it being "for Dads". And every middle aged Dad round here is in a SuperDry hoodie and NorthFace jacket.
Anyway, without wanting to overly encourage this blatant logoism (we've all been there), I'd quite like to get him one, recent, Supreme top, without having to take out a bank loan or queue anywhere. I'd also like to see what styles/colours are currently available at any given time.
My DS buys this stuff and it always involves a middle of the night buy before it sells out in 10 seconds effort.
When we visited him at university in North Carolina he had one particular t shirt with a rapper on it which he had been shocked to succeed in buying. When he wore it he had a constant stream of other young blokes congratulating him, fist bumping him etc. It was very well worn by the time he brought it home and as it was white to start with looked really tired. He listed it describing condition honestly on some second hand site and to my astonishment someone paid over £100 for it
Recently drove past the store in LA on another USA trip and the queue (just for a standard drop) was like Selfridges on Boxing Day!
I was eating noodles opposite the shop the other day and it was rather intrigued by the number of grown men queuing outside to get in, and the number of men standing outside the shop holding merchandise waiting for I don't know what, possibly buyers?
I looked on the website out of curiosity and apparently there was a drop that day for a collaboration. There were a few items left on their own website and some on sale on eBay (perhaps risky). Maybe have to order from the US?
If you get him something 100% do NOT cut the tags off!!!! The lads don’t wash them they wear them a handful of times and may then sell them for nearly full price. You’re looking at say £250 for a rugby shirt... I find it all hilarious personally
And they have crap customer service. DS saved up for and ordered a tshirt - size large. They sent a medium. We returned it, fortunately recorded, signed for delivery. It took a number of email, a number of frustrating phone calls and an eventual threat of court action for a refund. Deplorable. And mediocre quality hyped up clothing.
It's weirdly fascinating. the top I just bought a few hours ago is now being sold on there for £100 more! Tempted, wish I'd bought more. I must be faster than the yoofs as I had 3 tigs in my basket and let 2 go.