Reapply for job?

[Ridiculouslyundecided]

Just that really. Applied for internal move recently, pulled out of process due to counteroffer from current boss (live in SE, accepted due to cost of living), regretted it. Job is up again, not much time has passed. Feel embarrassed but want to reapply. WWYD?

Depends why you pulled out, and why you don't want to stay in your current position. If you have legitimate reasons then I don't see why you wouldn't reapply.

You just need to make sure that you are 100% sure again otherwise you risk irritating your current boss for no reason, and you also risk upsetting the company as a whole if you keep applying for roles with them and changing your mind.

Don't be embarrassed that you may have made a mistake the first time though. Life is too short to be miserable just to save face.