Help with question on mid to long term goals

[NoisyBrain]

I have a second interview tomorrow, for which I've been asked to prepare a presentation.

I'm fine with most of the content, but one of the questions is a variant on the good old "Where do you see yourself in 5 years' time?"

I've found this question harder to answer as I've progressed to a more senior level. The job I'm going for is initially a fixed term contract, so part of the answer will be that I'd hope to secure a permanent role there are the end of the contract, which I know is a possibility. Then what? I don't want to sound under-ambitious, but there really aren't many levels to go through between mine and board status and I simply have no desire to be 'Chief' anything.

Any inspirational thoughts would be appreciated! It's private sector, in the creative services industry, if that helps.
TIA

Could you mention specific skills wihtin the industry that you'd like to have acquired, or the size/type of projects you'd love to have managed by then. How about having innovated something specific and desirable within the organisation? Or having written a book/designed an app linked to the industry?