Spreading the word via Mumsnet..
ProfessorPreciseaBug · 16/09/2016 09:44
We are planning a startup. The product will be useful to a small number of Mumsnetters.. But it is a very small and niche market.
Looking through the threads I have identified a few people who could use the product.. However the site clearly says that messaging is not to be used for marketing etc. And I obviously have no wish to ignore such a rule and upset the admin team.
Does anyone know how to square this one?
Tiggeryoubastard · 16/09/2016 09:49
Pay to advertise. Like other people.
ProfessorPreciseaBug · 16/09/2016 10:09
Advertising works when you have large numbers.
We know the market is very small compared to the UK population. As in four zeros of a percent!!!
A quarter page advert in a professional mag is circa £6000.. Split that out across the size of the market and advertising would put the operation costs up to the point where the price point is prohibitive.
ImperialBlether · 16/09/2016 10:13
Does your product/service rely on the geography of the purchaser?
How would someone else (an established company) reach your target audience?
bibbitybobbityyhat · 16/09/2016 10:16
How to square this one = do not message individual Mumsnetters on Mumsnet and do not spam the boards.
EssentialHummus · 16/09/2016 10:17
Your niche market must congregate somewhere, online or otherwise. It is geography, age, education level, a particular interest, a shared life experience, common needs?
If your advertising plan involves reaching out to individuals one by one, that doesn't sound right, IMO.
Tiggeryoubastard · 16/09/2016 10:23
Well either lookup other ways to advertise ;there's loads) or accept that either your business isn't viable or you're not up to running the business.
SurelyYoureJokingMrFeynman · 16/09/2016 10:26
Go talk to MNHQ!
There are different ways to advertise on here, and I think the cheapest (advertising thread) is around £30.
But I'm sure they'll be happy to talk you through it.
TripTrapTripTrapOverTheBridge · 29/09/2016 01:58
If your idea of finding custom for your 'business' is to message people on forums then you are onto a serious loser.
That is no way to run a business.
Advertise like everyone else, there are plenty of avenues. You just need to find them
DixieWishbone · 29/09/2016 02:03
Message withdrawn at poster's request.
YabuDabbaDoo · 29/09/2016 02:07
Consider Mumsnet local?
hutchblue · 26/11/2016 18:54
Facebook Ads and target the Mumsnet page?
Then choose other variables to make sure you get the 0.0004% of people you want to reach...
To comment on this thread you need to create a Mumsnet account.