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Spreading the word via Mumsnet..
11

ProfessorPreciseaBug · 16/09/2016 09:44

We are planning a startup. The product will be useful to a small number of Mumsnetters.. But it is a very small and niche market.

Looking through the threads I have identified a few people who could use the product.. However the site clearly says that messaging is not to be used for marketing etc. And I obviously have no wish to ignore such a rule and upset the admin team.

Does anyone know how to square this one?

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Tiggeryoubastard · 16/09/2016 09:49

Pay to advertise. Like other people.

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ProfessorPreciseaBug · 16/09/2016 10:09

Advertising works when you have large numbers.
We know the market is very small compared to the UK population. As in four zeros of a percent!!!
A quarter page advert in a professional mag is circa £6000.. Split that out across the size of the market and advertising would put the operation costs up to the point where the price point is prohibitive.

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ImperialBlether · 16/09/2016 10:13

Does your product/service rely on the geography of the purchaser?

How would someone else (an established company) reach your target audience?

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bibbitybobbityyhat · 16/09/2016 10:16

How to square this one = do not message individual Mumsnetters on Mumsnet and do not spam the boards.

Simple.

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EssentialHummus · 16/09/2016 10:17

Your niche market must congregate somewhere, online or otherwise. It is geography, age, education level, a particular interest, a shared life experience, common needs?

If your advertising plan involves reaching out to individuals one by one, that doesn't sound right, IMO.

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Tiggeryoubastard · 16/09/2016 10:23

Well either lookup other ways to advertise ;there's loads) or accept that either your business isn't viable or you're not up to running the business.

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SurelyYoureJokingMrFeynman · 16/09/2016 10:26

Go talk to MNHQ!

There are different ways to advertise on here, and I think the cheapest (advertising thread) is around £30.

But I'm sure they'll be happy to talk you through it.

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TripTrapTripTrapOverTheBridge · 29/09/2016 01:58

If your idea of finding custom for your 'business' is to message people on forums then you are onto a serious loser.

That is no way to run a business.

Advertise like everyone else, there are plenty of avenues. You just need to find them

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DixieWishbone · 29/09/2016 02:03

Message withdrawn at poster's request.

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YabuDabbaDoo · 29/09/2016 02:07

Consider Mumsnet local?

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hutchblue · 26/11/2016 18:54

Facebook Ads and target the Mumsnet page?
Then choose other variables to make sure you get the 0.0004% of people you want to reach...

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