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Any marketers out there? How long to create a marketing plan
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OrangeSunset · 02/03/2016 06:55

I've got an opportunity to create marketing and social media strategies for a local SME. It's my first foray into this field, and whilst I know I can do the work, I'm unsure what to charge.

I've got an idea of day rate, and understand that as its my first job I might under- or over-estimate but I want to avoid presenting the company with an outrageous fee proposal that immediately turns them off.

So, if you were creating a marketing strategy for a SME, how long is realistic? Auditing current material, situation analysis, surveying customers for customer personas, planning and costing marketing channels and activity, defining metrics. 5 days effort?!

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CurlsLDN · 02/03/2016 06:57

I work as an Account manager for an agency, so often come up with marketing plans for new or current clients, that map out six months of work. I take two days to write the plan

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OrangeSunset · 02/03/2016 07:22

Thanks, I did think 5 days was rather over-egging it!

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sergeantmajor · 02/03/2016 13:50

If you want to execute the campaigns for them later, you may want to charge less for the strategy up front so as to secure the longer term work.

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MrsMargoLeadbetter · 04/03/2016 05:59

It depends how much research there is. Will you be preparing a strategy doc first and then a plan? I'd say 3-5 days.

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