I need to place a facebook ad for my business in the next couple of days.
Reason for the short timescale is that I have a voucher code from facebook to use which expires 14 jan. I didn't place the ad over xmas as I work for small businesses so wanted to leave it till they are all back at work.
Had a go at it over xmas and new year but keep getting stressed and confused....! I am not to bad on the wording/design but have a few questions that I can't find answers to, and the kids are at home today so I won't be able to call the facebook ads helpline without a billion interuptions (DP can't help as he is finally preparing the numbers today for his 12/13 tax return!!)
My questions are:
if I start an ad can I save it, and go back to it later to finish or launch?
Once an ad is running can I amend or change it?
What is the difference between pay per impression or pay per click? I want it to link to my work website and so I think I need pay per click? Is pay per impression if you have it linking to a facebook business page?
And, if you do place facebook ads, can I ask how much you pay per click? The 'suggested rate' on facebook is I think 51p per click but when I've looked at youtube instructions for placing the ad, they seem to enter about 10-15p.
Finally, because I am a bit of a technophobe who is trying to learn; if there's anything else I need to know but don't know what questions to ask, please give me the benefit of your knowledge I would really appreciate it!