Hiya, I'm thinking of starting a maternity wear boutique as there's virtually nothing in my local area other than the usual Mothercare (not enough choice) and Formes (too expensive!). Am floating the idea of opening a shop - something I've always wanted to do - and am pretty far down the line with this from a business plan perspective. Hubbie suggested that I ask for opinions about what other mums look for in a maternity boutique - I have my own ideas, which is basically that I would want to go somewhere that was relatively small, but with a good range of modern, fashionable clothes that you don't need a second mortgage to buy, that offers a friendly personal service (I hate anonymous large chains), and from a decor perspective is modern, clean, fresh, but at the same time comforting and homely (agh! how do I do that ??!) Any ideas/suggestions about what you would like, or perhaps what you thought was good in maternity clothes shops that you've visited would be very much appreciated. This is all new to me so any other bits of advice much appreciated ! x