How to write a marketing plan

[hamsternumber1]

I'm doing some consultancy work for someone and they have asked me to come up with a marketing plan.

I'm OK with the basic ideas (although I'm not a marketer) but I don't know what format they are expecting it in.

Is there a standard way of writing them? Or shall I just write the things in my head!

Hi

I do marketing. I'd probably do a strategy word doc - what are they trying to achieve, who are their audience, what is their product/service and how will you measure success. Then I'd do a tactical plan in excel, so the what and when (direct marketing, social media etc). Make it easy to follow if they are carrying it out themselves.

There are lots of egs on the internet, so I'd have a look at a few and build your template. I love what hubspot do. blog.hubspot.com/blog/tabid/6307/bid/6324/Free-eBook-Building-the-Marketing-Plan-A-Blueprint-for-Start-ups.aspx

HTH. Good luck.

Sorry with link

Hi

I do marketing. I'd probably do a strategy word doc - what are they trying to achieve, who are their audience, what is their product/service and how will you measure success. Then I'd do a tactical plan in excel, so the what and when (direct marketing, social media etc). Make it easy to follow if they are carrying it out themselves.

There are lots of egs on the internet, so I'd have a look at a few and build your template. I love what hubspot do. blog.hubspot.com/blog/tabid/6307/bid/6324/Free-eBook-Building-the-Marketing-Plan-A-Blueprint-for-Start-ups.aspx

HTH. Good luck.

That is a great link! Thank you!

I love Mumsnet

No worries. Good luck.

Sorry for my grammar in my post, advanced baby brain!!