I have been here asking questions about adwords about a year ago under a different name. I have been using it for nearly a year and it is certainly helping to grow my business. My budget has been set at £5 per day and I have been getting nowhere near that - it has been costing me between £30-£40 per month, I constantly change the bids and try to monitor the most successful keywords etc and it has been paying for itself in custom generated.
Until recently... Last month I set about properly launching my business; I had a big open day, delivered loads of leaflets and generally went about telling the world that I exist (I know its an odd way to start a business a year after I actually started it but it has taken some time to get the confidence). Anyway since then Adwords has gone mental - I am getting up to twenty clicks a day and it has been exceeding my £5/day budget but when I check keywords most of the clicks don't seem to be registering i.e I had 19 clicks but only one directly through adwords all the others seem to be through the total display network. The monthly fee has rocketed to £65 -yikes!
I think that total display network is other search engines allied to google but surely all clicks should show on my key words counter so that I can see which words are doing well etc, as it is I have no idea where all these clicks are coming from and no way of monitoring them. I have used analytics but its not helping much.
Any insights into what is going on would be appreciated please