Hello
Am dabbling in a bit of marketing consultancy. One of my first client needs a bit of help in the PR dept as well as copy writing etc.
I have PR experience but it was a while back and things have probably moved on.
I was going to suggest to them they invest in a media list service like Cision etc. But I just wanted to know what thoroughbred PRs thought. And if so, what is the best value?
The client hasn't much time to spend on list building, so I think that buying into this sort of thing is probably the best thing for them. I know it doesn't replace developing relationships with journalists etc but thought it would serve them for now.
Any thoughts welcome.
Cheers
WS