SEO copywriting

[TondelayoSchwarzkopf]

Anyone an expert at this? Can it be learned on the job / from a book or does one need a course?

I used to do SEO - it can be learned on the job. There's a book called 'Web copy that sells' which is pretty good and Google produce some great guides as well.

Ok thanks WMMC. Will do more research.

Plenty of good guides online. Also free webinairs and courses. I'm self taught and have learnt on the job too as I'm an internet copywriter.

Also write the odd article for Suite 101, it makes a little bit of ad money but you get pointers from the editors and something for your CV.