What about under the general name Stop Rape (or whatever) having a few different slogans focusing on different rape myths? So, different slogans on different buses (eg).
So #1 is ?I believe you? ? followed by statistic about rape rates or conviction rates. How about these others:
#2: ?It?s still rape? ? regarding rape by a (ex or current) partner, which as we all know is the commonest form, or rape of someone who was drunk/asleep;
#3: e.g. ?We don?t lie? ? something about false claims being much less common than is widely thought;
#4: something about how rape is NEVER the victim?s fault ? perhaps link to that awful campaign about licensed minicabs. Oh and the skinny jeans!!!
#5: "No means no" - women don't ask for rape, or fantasize about it.
#6: something about how consent must be verbally expressed and not presumed through clothing, silence or behaviour.
Clearly I need some help coming up with snappy slogans for 3, 4 and 6!
Oh and nothing wrong with Stop Rape, but maybe it should focus on dispelling rape myths first, because surely that?s the whole key to this. Like ?Rape Facts?, ?Rape Truths? or ?The Truth about Rape??? There is already a general public awareness that rape is wrong and should be stopped, iyswim, but rape myths break it down into a few smaller issues, making it easier to think about. Because of this I don?t think Stop Rape would incur as much interest as something which looked at it from a ?new? (to many people) angle. They won?t take rape in itself more seriously until they understand the truth behind the myths, because at the moment these myths obscure the reality and actual seriousness of rape?
I think TFL is a great place to start, as are Twitter, Facebook and petitions. We do need high profile people attached as that's who the public will respond to best. Sadly i don't know any celebs. I also think we should write to all major broadsheets once it's up and running to draw attention to it, perhaps in the context of a news story. Once a presence for the campaign is created in London through the transport network, it will spread to the rest of the country through the newspapers which are published there.
And I hate to say it but the Sun is pretty influential. If they were seen to mention the campaign it would probably be a big step.