I hope Samantha is found safe and well very soon. After that, it would be good to understand from the Police’s point of view why their notices were as they were. They must think their notices are as clear and correct as they can be to achieve their objective of finding Samantha. I hope they will provide more insight as the reaction their notices has elicited is awful.
Surely clarity, accuracy, and language matter, and anyone who is worried about a missing person would expect no less than this to give as much chance of safely finding the missing person as possible.