Interesting. Although ive always assumed that cult isnt a great description as theres no single figurehead.
“secular religion” was the best phrase I have heard.
the methods definitely use some of Cialdini's 6 principles:
Reciprocity: People feel obliged to return favors or gifts, such as free samples or information.
Commitment & Consistency: People tend to align with their previous actions or statements. Once a small commitment is made, they are more likely to agree to larger, related requests.
Social Proof: When unsure, people look to others' behaviors and actions to guide their own decisions, such as using testimonials or user reviews.
Authority: People follow the lead of, or are influenced by, credible, knowledgeable experts.
Liking: People prefer to say yes to those they like, find attractive, or consider similar to themselves.
Scarcity: People value things more when they are rare, limited, or becoming unavailable
So in relation to gender transitions this would be:
Reciprocity: maybe not the most common in this movement but eg Mermaids giving out free binders.
Commitment & Consistency: public displays such as pronoun badges/email footers, rainbow lanyards, social transition of children. Get someone to publicly lie (eg TWAW and some women have a penis) and it’s difficult for them to tell the truth next time
Social Proof: peer influence/social contagion at the small scale and nation-wise eg being influenced by an also trying to impress others eg friends/neighbours or on a larger stage, politicians esp Joe Biden (even if we now know he wasnt in charge of much for a long time…)
Authority: WPATH standards of care, the BBC garbage news coverage & Women’s Hour, Stonewall Law. Other governments - particularly Biden’s administration. Totally made up studies about suicide rates
Liking: Press for Change made friends with civil servants and lobbied their new friends; “Be Kind” as enforced likeability
Scarcity: puberty blockers time bound and “I’d rather have a trans child than a dead child”.
The question is - how do we go about reversing any of these Cialdini principles?! He was a salesman so only interested in using them in one direction - never undoing the effects…