You might be right, Helle.
From what I read, she is distrusted and resented by most trans identifying people. They know that the sites are money making endeavours. So it would seem strange for her to have a messiah complex about it all.
But, here are a few quotes from her personal website:
'Hormones directly affect our reproductive health, our growth and development. They are natural concentrated magic and should be used for good.'
'The hormonal therapies informed and enabled by the information patients and doctors are armed with by Helen Webberley literally saves lives every year.'
...
'I was astounded - something so simple - if you turn off a trans woman's testosterone production and replace it with oestrogen, then she develops the characteristics associated with femininity - breasts, hips, curves, soft skin, rounder face - and what’s more she starts to see things differently, like a woman does. She feels emotions as a woman does and she will most definitely cry at the movies.'
...
'On the other hand I watched with wonder as trans men’s voices broke, their beards and clitorises grew and their muscles proudly developed and they started to hunt and gather..'
...
'Gender-Affirming Hormone Therapy:
For transgender individuals, this therapy involves administering hormones like estrogen or testosterone to align their physical characteristics with their gender identity. In doing so that individual can develop a body that showcases who they are in the truest form and prevents unnecessary harm and in some cases death.'
https://www.helenwebberley.com/hormones
https://archive.ph/z17q9
The syntax is so chopped up and strange, and the concepts so jarring and extreme. It'd be interesting to hear a psych evaluation.