My impression, as a detached observer, of Emma Watson is that she is someone who desperately needs to be liked. Her personality is that of a Good Girl - #BeKind isn't so much a slogan as her mission statement. It's a personality type I imagine lots of us recognise from school - the person who thrives on applause and gold stars, and being milk monitor, form rep, prefect, head girl.
How much of that is shaped by the character JKR wrote and EW was employed to embody from such a young age is interesting to speculate on. The fact is she was paid to perform from childhood; to parrot lines without thinking about their meaning, and getting head pats for it. I think that must have had a lasting effect on her. I'm sure global fame at such a young age brings huge pressure and her trauma response seems to be to fawn. (See that cringey interview with Paris Lees where she virtually prostrates herself at Lee's feet to assure him that she would willingly, gladly - nay be honoured - to share a toilet with him.)
But now the tide is turning. Common sense and critical thinking have entered the room. The prevailing narrative is being modified, and suddenly the girl who was a queen bee in the 'right-thinkers' gang is now looking round and realising she's a bit isolated; a lot of the clever, cool people are no longer standing behind her and she's left with... well, an awkward collection of characters.
She defines herself as being clever, being insightful and nuanced - a PhD in creative writing! - and she must be wondering if some of the fawning things she did to belong in the gang ('all bar one') now make her look a bit... unkind. A bit stupid.
With good reason. They do.
I'm guessing she now needs to find a way back. To continue being liked, living up to her privileged 'kindness' values, while also finding some way of staying relevant.