And exposure alone doesn’t achieve conversion, in this case - awareness. That does require exposure and interaction. And it is those interactions that are powerful. And leave traces that don’t disappear.
Yes, a lot of the numbers you see in reports from "bots" experts have been calculated as something like "time this post was up" multiplied by "how many people accessed Twitter in that period."
Then they say "this post reached X million people" - in the sense that could have been accessed by that many - when it was actually viewed by 4.
When I search for one of my pet topics on YouTube, I do see a lot of AI bullshit videos these days. They only come up whenI'm doing a specific search and filtering "this week" - which means I am getting the dross that wouldn't show up on a wider search. But they've all got single-digit views. Everyone just ignores them, and they don't get promoted.
I do wonder how effective EyeOfOnion thinks e-mail spam is. Do you know how many people that reaches? As they say:
"A message isn’t sent out once, but thousands of times. To return to the image I attached earlier, the stages just one inauthentic post goes through after being posted means it can be seen by millions, dependent of platform. Even if it deleted at the platform end a few hours after posting, it could still exist on users’ computers. It still does achieve considerable reach."
All that's true of e-mail spam. Not immediately sure what distinguishes the "bots".