Local NHS groups have made a post about Pronoun Day all across social media.
The responses have been very robust.
Lots and lots of locals have told them what they think of Pronoun Day.
Lots of Americans have - somewhat weirdly - chimed in with various thought terminating cliches. Why they'd be commenting on small local Scottish Facebook groups is anyone's guess.
The NHS bods have eventually resorted to turning off comments and deleting negative ones.
We've all had more than enough, it seems.