I agree with this, but add that social media has changed the landscape.
There is an interesting Triggernometry podcast this week with a guy from the Center for Countering Digital Hate. Whilst I disagreed with a fair bit of what he said, he made some good points about algorithms and the impact they have.
Apparently, the CCDH are less interested in censoring speech than in seeing laws introduced whereby companies are required to publish the principles that inform their algorithms. This way, advertisers and consumers can make informed decisions about which platforms they wish to use and can better understand the information presented on the platforms.
I am not sure if such laws would achieve what's intended, but it's an idea I can get behind.
Knowing the ways in which Musk is manipulating the information we see (how popular certain views seem to be, how strongly they are felt, how common certain events are etc.) would mitigate some of the risk that comes with the power he has through controlling X.