Pro Woman Sports clothing brand launches in US

[fromorbit]

Going to be interesting to see how this plays out. Huge market for this I would think.

“I looked around at all the athletic brands in the marketplace and they make much ado about celebrating women, but not one has said ‘We need to protect women’s sports,’” Sey observed.
“Not a single brand is doing it. We are going to make world-class, best-in-class athletic apparel for women and men. And we’re staking a claim around protecting women’s sports. We believe it will resonate with men as well who are invested in protecting their daughters,” she continued.

Article:
Ex-Levi’s President Jennifer Sey Launches XX-XY Athletics To Protect Women’s Sports
https://www.forbes.com/sites/pamdanziger/2024/03/25/ex-levis-president-jennifer-sey-launches-xx-xy-athletics-to-protect-womens-sports/?sh=7ef8256c1c17

Website:
https://www.xx-xyathletics.com/

Plans to make the clothes available in the UK soon apparently.

Hope they sell it here soon, I’m in!

As a person experiencing late onset sports participation, I also look forward to this and will be sharing with my female crew.

I love sports as do my female relatives so I can't wait!

Great!

Another Gen X woman steps up to the plate for women's and girl's rights and truth!
The founder of XX-XY

A good start would be a brand that makes clothes to fit women rather than adapting their mens lines. Dd moans all the time she struggles to get what she needs for high level sport because of being short and small shoe size (her feet aren't the same shape as most boys!) as for me, clothing that fits larger busts without being baggy/oversized

I had a quick look at their website.
It starts with a video that pulls no punches (excuse sports pun) about men in women's sports👍
The clothes look ok, I didn't see anything special, apart from good slogans,
but maybe the sizes on offer are more varied.
They do a men's line as well, hence the XY.
The women's t-shirts look awfully short, they'd be merciless to midriffs in movement 😐
But like I say, just a quick look.

What I'd like to see is alternative gymnastics outfits - even after the huge scandal about sexual abuse, girls and women still perform in kit that has long sleeves, but practically nothing covering the lower part of their bodies.
And women athletes - you win a gold medal and the first thing you have to do is hoick your 'shorts' out if the crack of your bum, which they have disappeared into like cheap knickers..