Boycott JL and Waitrose? : James Esses' latest Substack on John Lewis LGBTQIA++ 'Identity' mag

[PersephoneSeethes]

I saw it this afternoon on Twitter and read the article with utter horror.

I was hoping it would be uplifting stories about people being accepted and living full lives

John Lewis and Waitrose are seemingly actively promoting and policing
pronoun usage by colleagues, Stasi-style. This seems like it is a court case, a-la-Forstater, waiting to happen.

They have an article about 'raising non-binary and transgender children', not from an information position in case Partners come across such families in their stores, but with a heavy activist slant.

I think I have finally been pushed to the edge with this beloved company. I can no longer shop with them, and I shop at Waitrose every week for our main shop, have done for over a decade.

This is a real gut punch because I believe in what Waitrose does, or used to do: they pay their farmers better, their animal welfare is better, their shops don't have the bright lights and loud noises that set off my migraines and irritate family members autistic temperaments. But as someone who grew up a tomboy, and would have been thrown under the gender bus by Stonewall and all the other organisations if I had been a child today, I can't stand by and accept all this nonsense.

Well, you know how childbirth is all sunshine & roses if you’re feminine enough while going through it.

And as for new motherhood… it’s a piece of piss if you declare yourself “cis,” or so I’ve heard. Maybe La Leche League can take that up as a slogan?

I’ve found the Pride stuff to be much dialled down in Waitrose/JL this year - apart from some rainbow-ish bags that state blandly “Love wins” and rainbow logos on the apps/websites, you’d barely know it’s The Holy Month.

I suspect, like many companies, they aren’t seeing Pride - with its attendant fetish parades and trans rights activists - as a good thing to be associated with. Which is a shame in so many ways because Pride was, and should, be about LGB rights. But it was hollowed out from within by the TQWTF+ brigade.

I can't boycott them since I rarely to never set foot in either.

I was thinking that & the way they've done the 'love wins' logo it really plays down the trans colours & the other colours stand out instead.

Is anywhere not captured? Asda are quiet this month but I only use it for tops up. Waitrose are usually amazing and I’ve not noticed anything apart from the app colour change this time. I only shop online though. M&S are on the bandwagon. Sainsbury’s is expensive. Tesco let me down in covid times and I find the sheer amount of products overwhelming now. Waitrose fruit has gone downhill in the last 6 months. I don’t drive so can’t shop around easily. I wish they’d all just keep politics out of things and focus on food.

Just wanted to add this as a little coda

Corporate Stupidity Files: Infinity War – Gender Blog https://share.google/97hireXjlFErmVuiE

It's from Nick Wallis's Gender Blog. In my head it's subtitled 'What Katie did next'.
I'll be raising a glass to her in the Bluestocking.

Don't these companies do any market research to find out who there customers are?

Thank you.

Clever, skilled Katie, whom any company should have been be grateful to employ, was very brave to stand up to these stalkers and her bullying employer. Thank goodness she did not just go away and leave the employer unchallenged. What a great result.

There is a brilliant letter by Charlotte R underneath this. too.

That "John Lewis sleuth" who found Katie's new employer and complained about her to them yet again demonstrates the extreme levels of intimidation and control that transactivists use to impose their niche anti social beliefs on society.

Just read Charlotte R's letter again with great pleasure and she is indeed brilliant!

I clicked into this thread without noticing it was old, and felt fed-up - great to see that the most recent contributions are positive!

“Katie” 💪 wonder if she MNs? She sounds amazing.

Doesn’t it just?

Dissenting women must always be silenced if we’ve upset the men 🙄

I used to shop occasionally at JL and Waitrose as a treat, but the wokery is off the chart with them and its insulting to women, who must be their core customers. I don't plan to shop there any more, also have got stupidly expensive. I no longer spend vast amounts of cash to be ignored and insulted