Bodyshop loses customer support, lol

[EightMonthsScared]

Thought I'd post this for people (like me) who emailed their CEO a couple to years ago about how they were alienating their core demographic, us.

Remember how we were dismissed. Oh well.

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a

The article doesn't actually (sadly) reference the menstruators argument but I think it's got a lot to do with it. I feel like that was a Ratner moment for the company.

I wonder how much business Lush took from them as another high st ‘ethical brand’ appealing to young people, and with added unicorns, scent and sparkle.

An update on The Body Shop.

"The new owners of The Body Shop are lining up administrators for its British arm just weeks after taking control of the cosmetics retailer, in a move which could threaten significant numbers of shops and jobs."

https://news.sky.com/story/new-body-shop-owner-to-call-in-administrators-for-uk-chain-13067609

Part of me is sorry - I was a shopper back in the 80s and thought Anita seemed like a good sort.

I last went in a few years back (before that started trolling DV victims and declaring humans could change sex) and saw their latest ‘campaign’ was basically against older/men/white folk in politics (or something like that). I remember thinking ‘oh yes let’s have a 20 year old PM who has never had a job, mortgage or kids’. They seemed to be trying to out-Lush Lush (who I have noticed have closed a few stores near me).

Their stuff went stinky and expensive.

I'm sorry for the staff but pleased to see the back of the brand, in its current incarnation.

Perhaps shops and businesses will realise that customers don't want a side order of politics or a lecture or a sermon when they buy stuff.

Sorry, not sorry.

I’m sorry they trashed the brand.

Sermons no but I do want ethical stuff.

Anita Roddick was such a pioneering woman and so ahead of the curve. I’m happy to support free trade or products that were more direct from the producer or vegetarian products or local products or less packaging etc. The woke washing is such a cynical turn off.

Once again I’d guess women lose out as they were predominantly the shop workers.

Fuck them. It’s clear who their main demographic should be and they don’t want them. This is the result.
middle aged women hold the purse strings and they don’t want to sell to them. These are the people who spend their pocket money in BS and would love to spend there again. Banana conditioner and dewberry soap with a side dish of ethical shopping, you couldn’t keep me away. Slag off JKR, you’ve lost.

Not being listened to by a company that had seemed like an old friend was like being ghosted.

It was a company based on well-made products created from simple recipes, and 'doing the right thing'. Its customers (mostly women) loved it for both.

Are they really wondering how they lost everything?
(Losing track of what is right is easy if you only listen to the loudest voices.)

Not surprised, my local is always empty. The poor sales person just stands there looking bored. One time the shutters were down with a handwritten note saying "closed, back at 2pm" Seemed the staff had buggered off for a proper lunch.

@AvacadoFieldsForever I don’t think AR was such a pioneer. She nicked the whole BS concept from two Californian women, forcing them to relinquish the name. She eventually paid them off years later.

It was AR who chose to begin an MLM arm to the BS (the now defunct Body Shop at Home), what could be more anti women than choosing a business model that targets women and their social networks and then scams them?

It was AR who was at the helm of BS when it was sold to L’Oreal who still allow third party testing on animals (though they offloaded BS in 2017).

It seems to me that the BS has a great tradition in being inauthentic and showing disdain for its main customers. meanwhile other companies have come along who have stepped into BS’s shoes and are doing a better job. I’m sorry for people losing their jobs but I can’t shed a tear over Body Shop’s demise.

They tanked a really good brand. Another 80s teenager here who stopped buying from them after all the JKR nonsense but I'd already noticed increases in price, decreases in quality and a drift away from the principles it was founded on.