Bodyshop loses customer support, lol

[EightMonthsScared]

Thought I'd post this for people (like me) who emailed their CEO a couple to years ago about how they were alienating their core demographic, us.

Remember how we were dismissed. Oh well.

https://www.ft.com/content/02e5b3dc-62f3-44cb-b55c-8a99cf1b90a

The article doesn't actually (sadly) reference the menstruators argument but I think it's got a lot to do with it. I feel like that was a Ratner moment for the company.

I used to love them even when they became very pricey. But after the way they treated JKR: no way am I setting foot back in there.

Thank you!

They lost my custom a while back due to them shitting on JKR. I used to be an avid fan of their camomile cleansing balm. As a mother, it means they've also lost the custom of my pre-teen daughter because I refuse to take her into Body Shop to spend her pocket/birthday money.

Recognising myself in the previous comments! I still love some of their stuff too (pink grapefruit especially - still using up a bit I had left over from ages ago, and satsuma was great after gym/swimming) and like others used to love going in for little bath oils and animal soaps and so on in my skint student days, and later going to the local outlet shop for reduced goodies, browsing round the proper shops in town and picking up my favourites, being part of the loyalty scheme - but not been back since their scummy treatment of JKR. Talk about shooting themselves in the foot...

Yeah agreed. Not been back in one since they decided to tell JKR to educate herself.

sucks to lose out on all that lovely terf money !

Yes, haven’t spent anything with them since they taunted and mocked JKR. Disgusting behaviour.

Yep, there was no going back after they insulted KJR and their female customers. Talk about shooting yourself in the foot.

I started using their vitamin-e soap in the 80s, as it was the only soap that kept my greasy skin clear, and I used to love the lavender shower gel too and the citrusy ones, but those days are long gone. I haven't been into a BS for a very long time and don't plan to ever go into one again. The damage is done.

Ironic that JKR is worth at least 3 times The Body Shop!

I used to love the Strawberry Shower Scrub.

They did an amazing tomato leaf shower gel and body lotion in the noughties, too. I'm the total kiss of death to products though. Anything I like gets discontinued.

Yet another here who has not stepped foot in their stores since they mocked domestic violence and JK Rowling. Ditto for Oxfam.

Hopefully Lush will be next!

I haven't been in a Bodyshop store for about 10 yrs.

They used to do the only shampoo and conditioner combo that was any good for my hair, but even when they stopped those I had plenty of other reasons to go in.

Then, like everyone else on this thread, they pissed me off.

I don't go into Lush either, partly for the same reasons as @SidewaysOtter and partly coz the smell makes me choke.

I just wish there were more shops that treated their suppliers fairly without ramming whatever the opinion du jour is down our throats.

M&S have done it as well. It was bad enough when they tried to dress us all like building society managers, but then it went mental with the whole lingerie-fetish-market EDI crap and now you need to take your own luminol equipment with you just to try on a bra and knicker set.

not envy

Never was a fan of The Body Shop but they shot themselves in the foot going after JKR; I'm definitely staying out. Fairly sure most of us will be around longer than they will.......

I'm sad about the way it has gone.

I didn't know about their treatment of JKR, although I knew they had erased women.

I also can't justify paying it's prices for low-mid range stuff when I can pay less for better quality brands.

I used to buy stuff from there (for myself and for the dds for b'days and Christmas) but I have refused to set foot in there since they turned on JKR.
I hope there is a comments section on the FT site and that those with subscriptions are pointing out their erasure of women etc.

Somehow I missed the JKR thing. I signed up for their emails last year and got a discount. Bought some nice things as Christmas presents. I also used to go in there from the start and spend my first wages on Dewberry bubble bath, but the shop seems a lot smarter and more sophisticated than it used to be.
As for Lush, I hadn't been in there for a while but was looking for a nice wash-off cleanser and they have one that has seaweed and I love it - leaves my skin really soft.

I hope there is a comments section on the FT site and that those with subscriptions are pointing out their erasure of women etc.

Weirdly, @MsFogi I can see the comments even though I don't subscribe. Lots of comments but only one mentions 'Go woke, go broke' and that went over other peoples' heads. Somebody said in response, 'have you forgotten what their brand is all about?'.

Suspect the FT demographic is largely pale, male and stale and therefore, MenstruGate probably wasn't even on their radar.

I've not been in one in years.

Last year shooing in Birmingham with my teens I sent my 14 year old - who was complaining of sore lips - into the one in the bullring with my debit card to get a lip balm, thinking it would be 1.99 or something and she'd come out with one of those vanilla stick type things I loved in the 90s.

What she came out with cost about a tenner. I was so pissed off, would have tramped to the Superdrug if I had any idea how overpriced it was.

When I was a teenager,the body shop was THE place to buy from-just the name was enough to boost your street cred

I have an eco warrior father so it fitted with our familes beliefs too

Pricey,but that was what birthday and Xmas money was for

I spent a fortune on dewberry,honey lip balm,the body butters and tea rose perfume

My mother loved the peppermint foot cream

I trailed off buying from there as I got a bit older,it seemed to lose its roots when it was bought out

I started buying from lush-it seemed to be the younger,trendier sister and my now adult dd loved going in

Then they erased women from their stores,went after jkr and the products where a bit shit

I went off lush when they where handing out binders for young girls and when some woman was spouting off at (then) teenage dd about some campaign but wouldn't take the hint to back off

Why would I go back to a shop that seems to have forgotten what a woman is?

Women where their bread and butter-and they forgot that

I can get better,for cheaper and its now a very naff brand

They went woke-now they can go broke-I for i for one won't be sad to see them leave the high street

As a business model,they've eaten themselves-they've lost what made them who they where

Just on the offchance that someone from Body Shop marketing is reading this, wanted to add my name to all the others—I was a regular customer of the Body Shop since the nineties, Love Your Body cardholder, and I have not bought a single thing there since they mocked JKR in an attempt to flog product. What should worry them maybe more is that I will not take my daughter there either, and tell her (a Harry Potter fan) that it is because they were mean to JK.

Can JK not just buy them out? I am in the market for terfy toiletries!

It is arrogance as pp have said.
I loved the body shop in the 80's it was a brilliant model that deserved to do well. In the 90's I liked their mid range make up too.

In the window the other day they seemed to allege they sell chic aluminium refillable bottles. Except they don't.

This brand has no idea who it is and I suspect it will go under in the next year or so. I shan't miss it.

Yes, another who grew up on buying apple soaps and peach bath pearls and vanilla salts with my pocket money, and getting gift baskets for Christmas. Affordable, gorgeous and ethical.

Then switched to lush (before the pricing went crazy) and adored them. Spent a FORTUNE there over the years.

Neither have seen a single penny from me since they started shitting on women. Nor will they, until they apologise.

I do not fund misogyny.

I stopped buying from them when they got taken over by L'Oreal, as they're part of Nestle. Things I did buy got withdrawn anyway so no great loss.

I was at secondary school when I used to buy from there. now they go to Lush or Superdrug in our town. I don't even think BS is on their radar.