This advert on Mumsnet

[HeritageBlooms]

This advert is now appearing when I use Mumsnet from a browser. Why ‘child’ and not ‘daughter’?

That's up to always I think. But mn.
It should be daughter. We all know they mean daughter...

Yes that caught my eye too. But it’s ‘Always’ and they have form.

Contrast to this company which advertises in Australia:

Recent thread about it:
https://www.mumsnet.com/talk/am_i_being_unreasonable/4872619-get-your-child-period-ready?page=1