This is something I've noticed in myself. Never wore a lot of makeup but now, in an age of celebrating drag queens everywhere and defining women as those who are feminine, I am much more likely to be found in comfy trousers and t-shirts/jumpers, and no makeup. Still very much a woman.
Of course I'm not saying women should change, everyone should wear what they like as long as certain body parts are sufficiently covered up. Just an observation of my own choices shifting in this climate.