I wonder who it was who suggested using JKR as the model for this image - was it the agency or someone who was briefing them? Who did the artwork - did they realise who it was or did they think they could ‘get away’ with it and it would be their ‘in joke’? Is this agency really ‘woman led’? Or are they going to blame over zealous interns?
The upshot is - someone wrote the brief and had numerous meetings with the agency at each stage. They approved the visuals, the theme, the storyboard, the content, the final cut.
People in Oxfam will have seen the artwork in progress and probably many versions of the film as it was being produced. It would have then been presented in its final form for approval. Chances are it will have been circulated internally before it was launched.
Yes I’ve worked client side, and know that there are many opportunities to catch ‘problematic’ content - so can only assume those at Oxfam who were responsible for commissioning this and approved it were absolutely pushing and agenda.
So many opportunities for someone with half a brain to say ‘so much over the top melodrama, so much hatred and insults…’