It will be interesting to see how the Bud Light thing has played out. The Mulvaney stunt has cost them millions, but I'll bet they are hoping that everyone will forget and their fortunes will rise again. Let's hope they are wrong.
@Rainbowshit I spotted an article pop up on the Mail's website earlier suggesting that this continues to be catastrophic for the company.
https://www.dailymail.co.uk/news/article-12059509/How-America-went-meltdown-Bud-Lights-disastrous-tie-Dylan-Mulvaney.html
There must a growing reality amongst businesses that this ideology is hazardous to align with. It tramples all over the rights of half the population, numerous supporters behave in a bullying, unhinged & often violent way, the revelations about child health care breach fundamental medical ethics, the impact on women's sport evidences the problem daily & there's a never ending stream of court cases of sex offenders / predators appearing in the press & claiming association with it. It's not a good look.