Another reason to boycott Nike.

[lifeturnsonadime]

Not only are NIKE saying that a male is the best model for womens sports bras they also seem to be saying that women's sport shouldn't exist.

My daughters girls county team kit uses the Nike emblem. Unfortunately it's still a sport that thinks boys are girls if they say so so I can't complain but it really angers me.

I'm also sick of these emotional tactics, Rebekah is not being prevented from playing anything.

Judging by the boycott of Bud Lite for doing the same thing, which knocked $4billion off their market valuation and hit sales by up to 80% in places like Texas, I think Nike are in for a rude awakening and a rapid reverse.

Poor kid Adults should not lie to children. You cannot change sex. Nobody should be encouraging this child to feel victimised because they don’t get to cheat

What's really striking is that is that Rebekah is taller and built differently physically from the girls in that advert.

The physical advantage is clear to see.

Companies like Nike don't care.

And from a company named for the female goddess of victory, too. Words fail me.