Let's get this straight.
Whether they are real trans or not, isn't necessarily the problem here either.
The thread is about how Mulvaney was dreamt up in a boardroom.
That also applies to the marketing campaigns they are involved with.
Trans is being cynically used not to market to other trans people. The market share is tiny so it's not worth while doing that.
A lot of the point here is about how yet another male is being used to flog to women who make up 50% of the population and how women aren't represented well.
It's the sexist tropes that continue. The Bud Light campaign seems to have been run by a woman which makes it even worse. We have to be sold to by male standards and values rather than having female role models and we have to put up with these dreadful gendered stereophonics themes.
Mulvaney is just another example of that.
Nike don't support women's sport to anywhere near the same level as men's. It's an after thought.
We've not moved on from the awful women's magazines of yesteryear. We've just got a reinvention of it, which reinforces unrealistic representations of femininity which aren't achievable.
If Mulvaney is indeed faking it, it does make it even worse.
The whole point is about how women can't have anything for themselves. Even marketing directed at them.