There’s an article in the Telegraph about this today:
Judith Wood’s Telegraph article
Needless to say, Nike is on my boycott list now. But the marketing departments of the these companies must have a very short memory (the staff probably have a short lifespan) as it was not that many years ago that there was a push for ‘real people’ and ‘real bodies’ in marketing.That essentially meant a firm targeting middle aged women with disposable income wouldn’t use an anorexic teenager to advertise their products.
I was happy to see people that looked like me (older and bigger than the average model) advertising things I was interested in. It was good to see whether the sleeve of the dress could cover bingo wings, for example.
Here is a tip for Nike (and anyone else marketing to women aged 40+) - if you want me to buy your bras or whatever else, you are going to need to model them on women, ideally women who don’t have an eating disorder.
Transwomen modelling clothes tells me that the clothes won’t fit my hips and breasts because I don’t have the body of a man (or an anorexic teenager for that matter, bring back normal sized models).