This seems regressive and backwards, and it's shocking to see that thinking return after some decades of feminist work.
It really does doesn't it. I am encouraged by hearing my 10 yo DD and her friends being anti-sexism in much more the way we used to be, getting cross about assumptions about what colours they should like, or short hair being taken to mean someone isn't a girl. DD says it's one thing they all agree on. I hope they stay fierce.