John Lewis Ad real or spoof?

[sashh]

A new John Lewis ad has been posted on twitter. I hope it is a spoof, but these days it's difficult to tell.

twitter.com/i/status/1590398302012706816

Spoof

Now I've had coffee, yes spoof. But nicely done.

🤣 Good spoof

It's fantastic 😂

Spoof. Real one is on the app now.

I think the real one is lovely.

Agreed. Someone on LBC said , its about the power of kindness, about creating a happier world. "Its what you do that matters"

I know they just want to shift merchandise, but it has made me feel much warmer towards John Lewis. Which, given my stony heart, is not easy.

This is the real new add being talked about by the people involved

I agree the JL one is a big improvement on their recent advertising offerings.

Boots have pissed me off this year. The self-effacing people pleaser from It's A Sin gives a £350 hairdryer to a lad with short hair and a penchant for drag. Waste of money.

A deliberate spoof to highlight a real issue (that of the JL changing rooms).

I loved the real one. I always cry at soppy Christmas ads and think this highlights a really important cause.

I liked bits of their alternative ad but it didn't really work for me
(though I did love the kitten). Sorry can't figure out how to add a link to it