Redefining Breatfeeding Mothers for Mother (MfM) was a website started by disaffected La Leche League Leaders who could see that the LLLI Board was literally killing this venerable organisation by its insistence on using “a variety of terms” in place of mother. For 65 years LLL Leaders have provided mother to mother breastfeeding support at no cost to the many thousands of women who contact them every year. LLL has literally changed the course of breastfeeding history, but is in grave danger of losing its credibility as Board members alter policies (largely without consultation) to include men and erase women.