Good last paragraph, especially the penultimate sentence:
One side effect of the gender wars is that the forced marriage of sexuality (lesbian, gay, bisexual) to identity (transgender et al) is finally breaking up. There is no unified ‘LGBT community’ and as this necessary coming apart progresses, it will become more difficult for woke capitalism to appeal to all sides. They had it good for a while there, but corporations are going to get less and less return from pandering with a flag that alienates more people with every gaudy stripe added. I would like to suggest a new strategy: stop reducing your customers and your employees to their sexual orientation or their ‘gender identity’, as though that was the be all and end all and the decisive factor in choosing a coffee, a car or a workplace. Don’t worry about our flag or who we shag. Just sell us your wares and don’t discriminate against us. We ask nothing more.