Yorkie its not for girls.

[VelvetChairGirl]

I think this would be the right board for this, I am currently discussing the old Yorkie chocolate bar advertising on FB.

I have never actually eaten one, I wouldn't buy one because of the slogan and my mother never bought any either so no man or woman in the house ate them as she did all the shopping.

someone else on FB thinks it was a smart marketing strategy, reverse psychology, getting women to go "screw you I can eat any chocolate I want" and buying more as a result then they would otherwise.

I am curious if ladies here were more "screw you I'll take my money elsewhere" or "screw you I'll buy whatever I like".

Disgusting taste.

I used to eat them and the moment I first saw that advert I never bought one again. Tossers.

I was a child/young teen when this campaign was about and I definitely remember buying it and joking about being a rebel 🤣

As a grown up I still love a raisin and biscuit Yorkie every now and then.

I never ate them. The advert put me off and I was a teen then

It was a continuation of the old TV adverts where they were portrayed as a good snack for lorry drivers. So sort of a retro-misogyny (not that that’s any better). Their thunder was stolen by KitKat Chunky iirc.

I ate any old chocolate in those days . The girls in my family would get a Yorkie Easter Egg as well as the boys, because there’d be some moaning if they didn’t

It never bothered me. I actually thought it was quite funny and appreciated the reverse psychology element of it. Bought them and still buy them. But I'm a chocolate glutton, so that's large part of it too.

You used to get them in Army ration packs with the slogan "not for civvies". (It was slightly different chocolate,more calorie dense).

Not the Girls was definitely a stupid slogan!

Back when we were all watching Smokie and The Bandit, singing along to Convoy on TOTTP, this worked really well. A chunky chocolate bars for lorry drivers.

But, somewhat to my surprise, that was almost 50 years ago! Times have changed 🙂

Yeah, I was “Fuck you if you don’t want my ‘girl’ money, I’ll buy some other brand.” Never had a Yorkie, never will.

The Dont be a Diva Snickers ones were bad too.

You've made me want one now! I just rolled my eyes at the slogan, it never stopped me buying whatever chocolate I felt like.

@Aroundtheworldin80moves

You used to get them in Army ration packs with the slogan "not for civvies". (It was slightly different chocolate,more calorie dense).

Not the Girls was definitely a stupid slogan!

Oh, interesting! I wonder if it was a ration pack chocolate that was then marketed for physical jobs?

I think it's being ironic rather than offensive.

At the same time that we had Yorkie "not for girls" we also had Cadbury's Flake being advertised by a naked woman with her bath overflowing.

Both sexist, but one in way that's a bit funny.

I liked the slogan. I don't think it was meant to be taken literally, I think it was challenging the patriarchy. Or maybe it was just me that saw it that way?

I think there were more inequalities in the 1970s and 1980s to get upset about than the Yorkie adverts.

They also had a just for truckers type slogan

They used to taste great when launched- they had a very distinctive taste- unlike other chocolates at the time but now all palm oil rubbish

I think the chocolate is vile, however DP loves it, go figure!

Rarely bought them before anyway, but purposely haven't bought any since that advert campaign. I'd spent enough of my life being told what I couldn't do because I was a girl to be extremely pissed off by their 'fun' little marketing ploy. Many of the 'blokes' I knew loved the campaign though and probably bought more of it because of that so maybe the company did well out of it.

Of course now that I'm the person who buys the groceries for a household so that's a couple more people who don't eat them due to that ad campaign. And I suppose as tastes for chocolate brands tend to be due to what you eat as a kid/teenager that means my son is unlikely to ever buy one. I wonder how many potential customers they've lost that way.

still had the same picture.

www.flickr.com/photos/26966782@N00/523831811/

I use that advert in my lessons on sexism, my year 8’s were horrified

TBF we also had the Lady loves Milk Tray and various other chocolates advertised at women.
It was a simple time.
We at least acknowledged men and women were different.

@Dinoteeth

TBF we also had the Lady loves Milk Tray and various other chocolates advertised at women. It was a simple time. We at least acknowledged men and women were different.

yes but thats not saying men cant have any is it

It was shit chocolate so i was very glad it was not for girls

same goes for Cadbury's now that Mendelez International has buggered that up!

i guess it's Maltesers from now on

The Man from Milk Tray can keep his cheap purple treats too.

Oooh i am up on my chocolate box today

Frankly they could advertise it as ‘it’s not for people’ and I’d eat if BUT ONLY if they brought it back in its original recipe without all the palm oil shit

I used to love Yorkies, especially the raisin and biscuit one. I can't remember what my reasoning was exactly, as the advert did annoy me at least at some stage. Think I was more 'screw you, I'll eat whatever chocolate I want' but maybe I also thought I wasn't a typical girly girl and could hold my own with the truckers.