The plan is that do it often enough and women will give up, shut up and accept.
As opposed to get increasingly pissed off, resistant and difficult. This marketing plan, remember, comes from a political lobby that has absolutely no clue about female people. And seemingly hasn't realised that the response of most people to phrasing like this isn't to upload new programming that sex doesn't exist; it's to snarl to themselves women . You mean women . And make the divide even stronger than it would have needed to be had this male led, male centric political lobby just accepted other people exist too.