I don’t like her feminism-lite. I never even got what is wrong with a biro for women actually. Women have smaller hands on average and there are plenty of feminists complaining, rightly imo, that things are designed for men as a default.
Yeah they made a pink bic for her - even that’s not terrible. Lots of women do like pink and there’s loads of other pink stuff made for women, eg clothes, that doesn’t cause a fuss.
Making a pen to suit women’s hands is nowhere near as anti-feminist as sneering at and slagging off women who want to have their own female sex category, which is the actual basis of feminism, and safe spaces.