It’s sad.
Years ago, when I needed to get out of the house, I used to push the buggy to Konditor and Cook and treat myself to an (expensive) small cake.
Another name to add to an increasingly long list. Not a boycott as such, but a list woke signalling firms who are chasing a customer profile that is not me. Like the BBC, M&S, Ocado and more.
It’s fine. Plenty of others, including small independent shops value middle aged women, newly affluent now the kids have left home. The savings can be diverted to causes I feel strongly about.
That said, I hope St John Bakery does not go the same way. Their Eccles cakes are the best in town, and their doughnuts….