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Feminism: Sex and gender discussions

Audi drops not to subtle paedophile car advert!

367 replies

Knoxinbox · 05/08/2020 10:38

There is no way this was just badly thought through.... Hmm

I think this comment sums it up

“Let's add it up: Red=eroticism, sports car=substitute for potency, animal print mini-skirt=sex appeal, banana=phallic symbol. But sure this is all just accidental...”

Do you think this was someone testing the waters so to speak about how society might respond to something like this? I’ve read quite a few things on here about how the MRA has as its core aim to normalise paedophilia as just another sexual preference (eg minor attracted person) and this was what immediately jumped to my mind with this ad.

What do you think??

OP posts:
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Sunrise234 · 06/08/2020 21:04

But she is just leaning against the car though? She’s not sprawled across it with ‘bedroom’ eyes staring at the camera.

TehBewilderness · 06/08/2020 21:06

@Sunrise234

But she is just leaning against the car though? She’s not sprawled across it with ‘bedroom’ eyes staring at the camera.
OK
Gurufloof · 06/08/2020 21:06

If men want to sexualise you or see you as an object he will and what you eat or wear doesn’t change that
It’s like when men rape women and blame what she was wearing

But this advert has a child in it. Not an adult so the above isnt relevant.
You and your friends don't see the issue, I think that you are all naive and all need to do some reading around pedophilia and how it's being pushed to be mainstream. We comment on these things to attempt to save children from awful abuse, you apparently are happy to stick your fingers in your ears and cover your eyes and say nothing when obvious and insidious child grooming goes on.
Again I will tell you I am a survivor of childhood sexual abuse and grooming gangs. I am not the only one who sees the very blatant problems with this advert, but you try to keep telling me I'm wrong.
Fine, but I'm not wrong and I for one will do my bit in my life to keep children from going through what I did. What will you do?

Totickleamockingbird · 06/08/2020 21:08

@PearPickingPorky

For all the "there is no higher power" and "pedophiles aren't trying to normalise sexualisation and children",

I present to you the Hasbro Poppy Troll Doll, which -despite mentioning nothing about this on the box - has an extra button where the genitals would be which makes her giggle and gasp.

twitter.com/SamParkerSenate/status/1290986237315039232?s=19

Oh, and her dress is the colours of the Minor-Attracted Persons community flag.

Nothing to see here either, move along everyone.

Oh god! Sad
Totickleamockingbird · 06/08/2020 21:12

I hope Audi lose customers today.

Sunrise234 · 06/08/2020 21:46

Gurufloof

There are adverts every single day with children in. There are ones that have children eating bananas and also breast feeding but a peado will find a child sexually attractive doing other things too, so what are you suggesting that we ban all kids from tv?

The other photos show a little girl on her dads shoulders and flying a kite with her mum but the red car is still there so is this still unacceptable?

Please don’t assume that I have not had issues with these types of people in the past. I would not be commenting and asking so many questions if I did not care.
I have my own DD and own issues which means I am unable to have a relationship as I cannot have her around men, she has never been hurt but I have an unhealthy paranoia about this issue. I have not once said I will complain that the advert has been taken down as a few people find it offence so therefore it should be removed. But don’t make out like we are supporters of peados because we don’t see a sexual element to it.

For the record I am a teacher and the people I asked were friends and colleagues all of which have children and/or work with children. We all take this issue very seriously.

TehBewilderness · 06/08/2020 22:00

For the record I am a teacher and the people I asked were friends and colleagues all of which have children and/or work with children.

I am very sorry to hear that.

Winesalot · 06/08/2020 22:02

Again. It is not about you personally. If enough people see a connection, it is an ad that fails in delivering its original meaning and has been poorly executed.

That you and your friends don’t see it, really doesn’t matter at the end of the day.

Again, I and others on this thread, have seen enough women in sexual poses selling cars that the connection is there. People are not making something out of nothing as it seems that you are continuing to imply. The fact that many other people have the same thought is not insignificant or unexpected.

Sunrise234 · 06/08/2020 22:12

TehBewilderness

And what is it that you do?

thefourgp · 06/08/2020 22:15

Audi's slogan in English above the image reads: "Lets your heart beat faster - in every aspect." - anyone who doesn’t see the sexual suggestiveness of this advert is incredibly naive and dangerously ill informed.

@Totickleamockingbird that is a shocking and disturbing additional to a popular toy - if people don’t see what is wrong with these things it’s because they don’t want to. A lot of people are still in denial about the sexualisation of children through imagery.

Datun · 06/08/2020 22:26

Sunrise234

If you can't see anything wrong with that ad, what is it that you are actually seeing?

How does a little girl holding a banana mean a car buyer's heart would beat faster?

tilder · 06/08/2020 22:36

That photo is seriously dodgy. Even without the tag line.

Sunrise234 · 06/08/2020 22:36

If you can't see anything wrong with that ad, what is it that you are actually seeing?

I see Audi trying to make the car appeal to young ‘cool‘ families, hence the other photos and I see a young girl who is cool and the ‘new’ generation (short hair, denim jacket). I think they are trying to feminise it without it being portrayed as ‘sexy’ which is why they used a girl and not an adult.
If the other pictures were sexy and then there was the one with the little girl I would think it might be weird but none of the others are sexy in any way (in my mind).

The slogan is stupid (most are) but it doesn’t jump out as sexual. It is like saying something like “sleek and sexy”. They’re not going to say something that may affect their sales in any way.

But I thought the slogan was not part of the Audi advert anyway?
As Audi has a slogan they use for all their cars (I think all car brands do) and the slogan was put on afterwards by someone from twitter.

thefourgp · 06/08/2020 22:52

“I think they are trying to feminise it without it being portrayed as ‘sexy’ which is why they used a girl and not an adult.” there are hundreds of other ways to make an advert more feminine and appealing to women including using women who are not wearing skirts, leaning provocatively or holding a phallic shaped item. If you don’t see it, it’s because you don’t want to.

Datun · 06/08/2020 22:56

Okay. So it's a high-performance car, but it's supposed to appeal to families. You think it could be feminised by putting a female there, but not an adult female because that's too sexy, so a child feminises it? And the banana is just somebody being ridiculously tone deaf about what advertising agencies have used to sexualise women for decades. And the heart beating faster was either irrelevant, or a mistake. (Although, I'm still not sure why a family friendly car makes your heart beat faster - or what on earth the 'all aspects' was meant to mean.)

Of course, we will never know. Audi have listened and pulled it. Because enough people see it as dodgy, and you can bet your life that so will paedophiles.

For me, the banana is the giveaway. There is not an ad agency on the planet that doesn't know that a banana is a phallic symbol in advertising.

Mainly I'm just very glad that there are people, largely women it has to be said, who are prepared to second-guess paedophiles and the relentless push to normalise the sexualisation of children.

Sunrise234 · 06/08/2020 22:57

there are hundreds of other ways to make an advert more feminine and appealing to women including using women who are not wearing skirts, leaning provocatively or holding a phallic shaped item.

So would the same girl wearing trousers, sitting on the bonnet, eating an apple be ok?

Sunrise234 · 06/08/2020 23:01

Datun

But this was just one picture out of many that someone took and complained about. The advert as a whole shows the family together but someone picked out this picture and then added a slogan to it which isn’t the proper Audi slogan.

This particular girl doesn’t have the banana near her mouth but if you google adverts with children eating bananas there’s hundreds of them.

thefourgp · 06/08/2020 23:01

“So would the same girl wearing trousers, sitting on the bonnet, eating an apple be ok?“
Without the heart beating faster tagline? yes! But that’s not what’s in the advert so I don’t see your point.

Datun · 06/08/2020 23:05

@Sunrise234

Datun

But this was just one picture out of many that someone took and complained about. The advert as a whole shows the family together but someone picked out this picture and then added a slogan to it which isn’t the proper Audi slogan.

This particular girl doesn’t have the banana near her mouth but if you google adverts with children eating bananas there’s hundreds of them.

Someone thought it was appropriate. It isn't. That's the point.

Someone was happy to allow an advert that, certainly to many, sexualises children.

It's insidious. When you have teen vogue promoting anal sex to 13-year-olds, dolls that gasp if you touch their genitals, and little girls holding bananas to sell cars, it makes you realise that this sort of normalisation of the sexualisation of children is everywhere.

Datun · 06/08/2020 23:07

@thefourgp

“So would the same girl wearing trousers, sitting on the bonnet, eating an apple be ok?“ Without the heart beating faster tagline? yes! But that’s not what’s in the advert so I don’t see your point.
Also I can't imagine how any agency in the land would think that would sell a car.

Little kids strapped in the back showing the actual experience of parents, yes. On a bonnet or standing in front of the grille eating fruit, not so much.

thefourgp · 06/08/2020 23:15

Of course not Datun. My point is that it wouldn’t have the sexual suggestiveness included like the one that was released.

Sunrise234 · 06/08/2020 23:15

Also I can't imagine how any agency in the land would think that would sell a car.

Did you see the picture of them all in the boot? Or flying a kite near the car? I don’t think this advert is sexual but how they thought any of them would sell cars is beyond me!

Sunrise234 · 06/08/2020 23:17

Without the heart beating faster tagline? yes! But that’s not what’s in the advert so I don’t see your point.

But the tag line was put on afterwards not by Audi.
I don’t have a point to make. I am genuinely interested as I don’t see the issue so I’m wondering what the line is where it is appropriate/inappropriate.

Iminaglasscaseofemotion · 06/08/2020 23:29

I don’t understand this though.
Surely an advert showing a baby eating porridge or a young child playing football could be seen as ‘attractive’ by a peado.
So should we just not have children on tv?

Sunrise234, with every post you make yourself sound more niave. You say you are 30, or just coming 30? I'm 30 and I completely disagree with everything you have said.

Datun · 07/08/2020 00:47

@thefourgp

Of course not Datun. My point is that it wouldn’t have the sexual suggestiveness included like the one that was released.
No, quite. I'm not disagreeing.