Audi drops not to subtle paedophile car advert!

[Knoxinbox]

There is no way this was just badly thought through....

I think this comment sums it up

“Let's add it up: Red=eroticism, sports car=substitute for potency, animal print mini-skirt=sex appeal, banana=phallic symbol. But sure this is all just accidental...”

Do you think this was someone testing the waters so to speak about how society might respond to something like this? I’ve read quite a few things on here about how the MRA has as its core aim to normalise paedophilia as just another sexual preference (eg minor attracted person) and this was what immediately jumped to my mind with this ad.

What do you think??

[Lordamighty]

I suspect the people behind this ad think they are being edgy.

[Lordamighty]

It’s about blurring the lines between what is acceptable & what isn’t. Innuendo for the 21st century.

[Datun]

Some people don't even realise that this is normalising the sexualisation of children.

So it's not about buying the car on that basis.

It's so not only about the intent of Audi. It's about the effect of their actions.

[nauticant]

What's the "benefit" of deliberately sexualising a child in an advert if it's not to appeal to paedophiles?

Frisson. Edginess. Boundary breaking. These have been used to sell stuff for ever. Especially big ticket items associated with self image.

[FinnyStory]

What's the "benefit" of deliberately sexualising a child in an advert if it's not to appeal to paedophiles? I think a racist advert would be deliberately speaking to racists, we've seen that often enough and overtly in political campaigning or in newspapers etc.

[Knoxinbox]

*piece

[Knoxinbox]

Top Google images that appear with the apparently innocuous search term “Woman eating banana”

But sure “it’s just a price of fruit”

[Knoxinbox]

No one is saying they marketing the car to paedophiles....just that it is deliberately sexualising a small female child.

Just like a car advert that was racist, you wouldn’t say “they were obviously trying to market it to racist car buyers”

I feel like the posters who keep posting things like this are being deliberately obtuse??

No they haven’t done the “nasty sexist thing of draping a woman over the car”, they’ve leaned a young child against it instead. Holding a banana

[FinnyStory]

It's a very strange advert but I find it difficult to believe they deliberately set out to market the car to paedophiles.

When I first saw it I thought the message was supposed to be we don't do the nasty sexist thing of women draped over cars anymore, we know that your children are what's important to you. I thought it was an attempt at a subtle way to market a car to women without overtly saying women are responsible for children/childcare.

[Winesalot]

Sorry. That is ‘don’t sneak in’.

[Winesalot]

And for any people who think that inappropriate images and toys ‘sneak in’

www.mumsnet.com/Talk/womens_rights/3995112-LOL-dolls

[powershowerforanhour]

Good point about it being craply translated as a marker for shoddy marketing quality control.

[DixieFlatline]

The accompanying tweet specifically reads as something someone on the German side didn't bother running by the translation team. 'In every aspect' reads as terrible English to me. The subsequent tweets on the same account are riddled with mistakes/nonsensical English, too. This is obviously not a comment on the photo itself. I'm wondering from just how high up the 'slogan' can originate if it never even got run past a translation team.

[Redcups64]

Those who don’t see it are probably not familiar with fast cars or sports cars.

When there is a ad with a women draped over the bonnet eating a melting ice cream, the message is - buy a fast car and the women will come, you will probably get a blow job too. That’s obviously not reality, but some people do believe that if they have a nice fast sporty car they will get more female attention...and some do.

It’s the fact that in this ad, the women has literally been substituted for a child!!

It’s sickening, not the photo, but the message that normally comes across with ads that contain women and fast/sporty cars, so to use a child is just wrong!

[ItsLateHumpty]

Little boys have been used in an adult way to comedic effect in family car ads before

coconutwhip posted just such an example from Kia as an attempted gotcha.
🙄

[ItsLateHumpty]

Likewise teen Vogue teaching children of 13 how to have anal sex, and the sex lessons in school that don't condemn the use of underage porn, teach children how to shove things up their arses, and which never seem to have any sections on boundaries and how girls can say no with assertiveness.

Not forgetting two doctors quiet happily agreeing on twitter that little girls becoming child brides for older men was hunky dory because culture. 🤮

[powershowerforanhour]

Haven't RTFT so apologies if already mentioned but I was thinking about this again today. Would a male child have been posed in a similar way? Hell no. Little boys have been used in an adult way to comedic effect in family car ads before- those "mini dads" Zafira ads...remember them? Conversely, would they have used equivalent girls in those ads: slightly chubby, cute enough but non beautiful wee northern lassies of 8 or 9 saying, Ey oop, turned out nice again, how many miles to t' gallon are you getting from that?
Hell no.

[NotDonna]

100% agreed

[Knoxinbox]

Do you know what, my kids have been going crazy in the heat and I’ve hardly slept for the last few days. This morning I’m in a bad mood and I’ve been thinking about this thread again and now I feel really angry.

At first I just thought “yeah, ok” about the posters accusing those of us who can see the issue here as being paedophiles ourselves but this morning I just feel bloody angry about it! How fucking dare you accuse me of that just because I can see the issue here?! It’s so SO dangerous to create an atmosphere where people feel like they can’t openly question things that they have concerns about for fear of being labelled a paedophile or be subjected to criticisms and sideways glances about “what does it say about you that you see something creepy and perverted here? I just see an innocent child because my mind isn’t warped like yours obviously is”. It’s just bullshit.

It’s just like the current and growing awareness about race issues. People of colour are very clear that pretending that you “don’t see colour because I’m not a racist” doesn’t help anyone in fact it actively hinders the cause.

Not seeing and labelling the issue does nothing to protect those who need protecting. In this case we are taking about protecting children ffs.

Those of you who are quick to silence those who express concerns - what does that say about YOU??

I’ve seen the lifelong damage that child abuse does to friends and family. As a PP says above we should never become complacent about this. We should always speak up about things that concern us. We shouldn’t be silent on this issue.

Shame on you who encourage people to ignore their concerns and stay silent for fear of being labelled a paedo. You’re part of the problem. What if that fear stops someone from acting on a suspicion they might have about a child being harmed? They might feel that they’re over reacting, should be more liberal and less judgemental and “snowflakey”. We should ALL play our part in creating a society that does not tolerate normalising the sexualisation of children.

[Knoxinbox]

@Emsi77

I think someone said in an earlier post that they wondered if this was a way of moving society to a an acceptance of using minors as a sexual preference as legitimate as any other.

Women need to take back their instincts for this type of predatory advertising. Women can effect massive change and have huge power especially when it comes to protecting children...we should never allow ourselves to say..oh that's just the way it is today, that is a slippery slope. No way...not ever.

Sorry, for the passionate response but I see this shit every day and when it's on the big screen....subtle my arse

Yes this! 👏🏻👏🏻👏🏻

[jewel1968]

When I saw it the first thing it reminded me of was an accident. I visualise a car hitting a small child so not a good image.

[Emsi77]

I think someone said in an earlier post that they wondered if this was a way of moving society to a an acceptance of using minors as a sexual preference as legitimate as any other.

Women need to take back their instincts for this type of predatory advertising. Women can effect massive change and have huge power especially when it comes to protecting children...we should never allow ourselves to say..oh that's just the way it is today, that is a slippery slope. No way...not ever.

Sorry, for the passionate response but I see this shit every day and when it's on the big screen....subtle my arse

[Sunrise234]

My only hope would be that Audi becomes known as the 'paedo' brand and people stay well clear, good cars or not.

Good point!
What brands of cars does everyone use which doesn’t sexualise young girls?

[MarshaBradyo]

My only hope would be that Audi becomes known as the 'paedo' brand and people stay well clear, good cars or not. Would teach them that the viewing public are not a bunch of plebs who can't work out what is going on.

I wonder if they are suing someone for this (agency)

[Emsi77]

My only hope would be that Audi becomes known as the 'paedo' brand and people stay well clear, good cars or not. Would teach them that the viewing public are not a bunch of plebs who can't work out what is going on.