Still baffled as to why an insurance company has managed to muddle 'sell insurance'
Somewhere in every major corporate now is a Diversity Manager who, out of through fear of being sued, fear of being accused of something unfair, desperation to appeal to some markets, and horror of finding protestors outside their door, the rest of the directors and shareholders have agreed to take on a senior role.
These Diversity Managers are the scourge of business today. Most senior people want nothing to do with them. But the Media department loves them, has probably worked with them before, and this is the new Social Responsibility efforts.
So someone like Stonewall will have people who go out to corporates and offer a link up, the Diversity Managers of the world are doing the same, and they all live in this crazy bubble of preaching. Anyone who disagrees with them is kicked out, or made to look bad.
It's the latest bandwagon. Advertising agencies everywhere are telling corporations (I've sat in on meetings, I've heard it) that now the message to the public shouldn't be about the money you make, it's about the good to you do in society. So push and push and shove your campaigns down everyone's throats.
The way Aviva are behaving on Twitter is identical to Channel 4's attitude, have you noticed? "We are right, we don't care about anyone who doesn't agree with us, don't watch us then, don't buy our policies, we don't give a damn."
So hit them where it hurts.