Mr Baird said: “My attempt at humour was clearly very ill-judged and I apologise unreservedly to anyone who was offended. It was never my intention to cause upset to those involved in the sport I love and I am deeply sorry.”
"It was never my intention" There, in a nutshell, is male socialisation. Women grow up learning that we have to monitor our speech in order to keep safe. Men don't. So it doesn't occur to them to consider the consequences of their speech.
(Yeah, yeah NAMALT)