Sprite Argentina’s latest advert features breast binding

[Ladyfat]

Advert can be found here: twitter.com/sprite_ar/status/1190276391209754625?s=21

The advert shows a variety of mothers helping their children prepare for a pride event (Eg. put on make up or in the case of the daughter breast bind).

Perhaps their next advert could feature scoring drugs or assisting purging activities? Perhaps helping them acquire a trans flag coloured baseball bat...
Why are some forms of self harm considered progressive? Why are women shown to be complicit in the assault on our rights?

And the very first comment is from a bloke who now wants to boycott them. That went well!

Further down.

"Goodbye Sprite!"

"Me too. Goodbye Sprite."

And then it goes on like that. Just in case anyone who can't read Spanish was wondering if people in Argentina were buying the propaganda any more than people here are.

Sadly I am one of the many feminists permabanned from Twitter (for stating fact) so cannot comment but it would be rude not to if you are able...

There are a bunch of cheerleading responses with rainbow hearts, and if you can't read Spanish you can tell which ones they are by how few people have liked them in comparison to the critical comments.

There is something quite grotesque about the pale pinks of the shot too. It's being portrayed as "the right thing to do" , you should support your daughter in her hatred of her body.

Have you watched it whatever your issue with binding I don't think it's the mother, sister more likely

Just in case anyone who can't read Spanish was wondering if people in Argentina were buying the propaganda any more than people here are.

None of the general public anywhere around the world are supporting this.

Yet so many countries governments are pushing it, all magically at the same time...