BBC Springwatch launch pink bird boxes for Mums

[BlouseAndSkirt]

Because Mums are the best ‘in our little nest ‘. The non pink one for Dad’s is because they are ‘really good at things’. Same for grandads and grandmothers.

WTAF!? What are they saying to young naturalists??

www.<a class="break-all" href="https://amazon.co.uk/Apples-Pears-Springwatch-Mums-Bird/dp/B01FINAB8Y?tag=mumsnet&ascsubtag=mnforum-womens-rights-3730822-BBC-Springwatch-launch-pink-bird-boxes-for-Mums#immersive-view_1572428839795" rel="nofollow" target="_blank">amazon.co.uk/Apples-Pears-Springwatch-Mums-Bird/dp/B01FINAB8Y#immersive-view_1572428839795

I misread the title. Presumably the bird boxes are for birds, not mums.

Perhaps birds also struggle with gender, like giraffes.

Because Mums are the best ‘in our little nest ‘.

Well what it actually says is "Because in our little nest you're the best mum in the world" and I fail to see what's wrong with that. No different to a "You're the best Mum in the World" Mothers' Day card really.

It is the contrast with the Dad’s one that is the issue.

What this says is Mums stay in our little nest and is the best in our little inward looking context, Dad’s are capable of putting a bird box together because they are really good at practical tasks like that.

Clearly aimed at kids (or people buying them on behalf of kids) giving them as gifts to parents.

So telling another generation of potential young naturalists / scientists that Mums are valued for being in the nest, Dads for building things and putting things together.

What on Earth about a bird box needs gendered packaging?

Yes it’s grim.

The bbc love gender shit though.

What this says is Mums stay in our little nest - No it doesn't.

Dad’s are capable of putting a bird box together - The contents of the box are the same.

What on Earth about a bird box needs gendered packaging? - it's just pink.

£3.75 delivery for my mums best nest in a pink box. Only one left

😢

Jeez why pink box

I had visions of the actual bird box being pink and was worried the birds would be put off.

Grim.

FFS

Seriously ?

How twee. Like something from the '50's

Well, they obviously weren't that popular if they are selling them half price now.

I hate pink. I wouldn't want one.

It's only the packaging which is pink...but...
Mums and dads don't need colour coding, we know what sex we are. And the difference in the message is another small piece of sexism. Mums are also 'really good at stuff like this ', whether they mean assembling flat packs and/or looking after wildlife.

Mums are also 'really good at stuff like this ', whether they mean assembling flat packs and/or looking after wildlife.

Indeed. Some of us mums even have serious flat pack addiction problems. Woe betide the man (or woman or child) who gets between me and a good bit of flat pack furniture.

What if it's a family with two mums? Do they flail around incompetently, looking for a man who is "really good at things"?

Looks like the kind of accidentally offensive product they would invent on an Apprentice task 😂

It’s just a fucking bird box and they seem to have managed to fuck the marketing of even that up 👍👏

“Looks like the kind of accidentally offensive product they would invent on an Apprentice task”

BBC Springwatch launch pink bird boxes for Mums

That's the housing shortage for you.

😂😂😂😂🍷

Ooooh I love putting together flat pack stuff. I have a collection of allen keys.